2020 has been an unforgettable year for everyone, from a personal to a professional stance. We have experienced significant shifts in...

‘I don’t have enough good clothes to wear!’ That’s what most people say while shopping for new clothes. And it’s a different thing that...

I was sipping coffee the other day with a close friend, who is setting up her business, and she needed my advice as a business owner...

If you own a marketing agency, you must have experienced first hand the pain involved in acquiring new clients and selling your content....

With the Presidential election less than a week away we thought it was time to mention the best campaign zingers ever. Some are funny,...

Black Friday is the ultimate playground for the impulse shopper, who finally feels free to unleash his inner child and run wild and...

When people buy a product or a service, they prefer a kinship company, where the same values are shared. Customers would choose a...

The building block of any healthy relationship is trust. The relationship between brands and buyers is no different than any other...

Since Covid-19 hit the globe, forcing millions upon millions of people indoors, many have gone to their computers, looking for something...

Once upon a time being there on the web was a progressive step for businesses. Having a website developed was something to be proud of....

In last week’s post we explained why measuring your content reach is very important for your brand. We continue with a three- part series...

For content marketing to be successful, organizations must develop a comprehensive content marketing strategy and remain committed to...

Attention span, our ability to remain focused on a single task for a specific amount of time, is a topic that has always fascinated...

The holidays…. everyone is waiting for those magical few days when nothing moves, nothing goes… and you only get to rest and enjoy time...

There are many items to consider when designing a comprehensive marketing strategy for any type of organization. Among those...

Today’s organizations are collecting more data than you realize. But is more data always better? Not really. You can only say more data...

Influencers can help you grow your business, but it’s not as easy as having them push your brand in a few blog posts and watching the...

When you work in marketing day in and day out, it’s easy to get caught using the same handful of strategies over and over. Social media,...

Most of us have heard of the overfriendly joking salesperson, they’re loud, crack lame jokes and so over the top that they eventually...

Startups today face countless challenges. Those challenges are client-facing and internal. For founders, the challenges are personal and...