HOW SHOULD YOUR COMPANY CONTENT

BE STRUCTURED?

Every company is different, and this is why working with an agency allows your company to have access to vetted writers who have been trained to service companies in all niches.

 

Content comes in various forms:

 

  • Press Releases

  • Blog Posts

  • Social Media Posts

  • Infographics

  • Product Descriptions

  • Website Content

  • Video

  • Podcasts

 

Content is anything you can use to communicate with your audience.

Most, if not all, companies online need content; otherwise, they are not visible. Imagine opening an online store and having it full of products that have zero descriptions. Imagine landing on a page that gives you zero explanations of the purpose of the company and why the products or services can help you.

 

Content is the backbone of any marketing activity. Without content, websites are empty, boring placeholders with nothing to offer.

 

Your company content needs to do the following:

 

  • Entertain your traffic

  • Educate your traffic

  • Convert your traffic

  • Retain your traffic

  • Optimize your website so it can rank higher

  • Highlight special offers

  • Add value to your reader’s life

 

Your company needs content, that is:

 

  • Clear

  • Concise

  • Compelling

  • Entertaining

  • Original

  • Memorable

CONTENT IS VISIBILITY