A Day in the Life of a Content Strategist

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Statistics from The Creative Group show that content strategists hold one of the top-paying jobs in both technology and creative fields. Earning around $85,000 to $114,000 annually, it is evident that content strategists play an integral role in many organizations today.

The title content strategist is often considered to be vague. People sometimes wonder: what do content strategists really do? What does their job really entail? Are they marketers or advertisers? Are they writers or editors? Or all of these?  People tend to think content strategists have the ultimate job because they get to hang around on Facebook all day. That is really not the case. Content strategists, in fact, have to wear many different hats – as content managers, social media managers, content writers and editors among others.

Here’s a short overview of a day in the life of a content strategist – what they do, what they have to deal with and what they usually accomplish:

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  1. Marketing: Since content is used by most departments in an organization, it is safe to assume that content strategists have to interact and collaborate with most important people in the company. However, at the very core, content is primarily used to market the products/services of an organization, so content strategists are generally considered to be part of the marketing department. In this role, their goal is mainly to increase sales, and that is why a large majority of the work for a content strategist involves developing copy for sales reps. Content strategists also have to use their skills to develop content that would serve as the voice of their company’s brand(s) and would be written in a manner that is likely to grasp the attention of their target audience and convince them to purchase their product or service.

  2. Competitive Analysis: Another important element of a content strategist’s daily routine is a close monitoring of competitor activities. By doing this competitive analysis, content strategists can identify exactly what their competition is doing, what kind of promotional message they are using to connect with their customers and what aspects of their marketing and content strategy is working and what is not working. By gathering this information and analyzing it thoroughly, a content strategist can then go about fine-tuning their own marketing plan and content strategy so they can help their brand outdo the competition.

  3. Content Assessment: Since it has now been firmly established that content is very critical for the success of any business, a content strategist also has the responsibility of regular content assessment. It is often difficult to exactly quantify the success or failure of content per se but by evaluating the performance of promotional campaigns, social media posts and other print and media campaigns, content strategists can figure out how effective their content strategy is and how they could further improve it. A very important component of content assessment is an overall determination of whether the content is SEO optimized, whether the content contains the right keywords and whether the content has been able to improve its ranking organically. This assessment generally outlines the direction for all future content.

  4. Social Media Management: Content strategists are mainly responsible for designing and implementing a social media strategy. Browsing through different social media platforms is thus part of their job description, and it is an important part. Content strategists have to keep an eye on Facebook and Twitter and monitor not only their own social media campaign but also their competitor activities. In addition, content strategists have to be up-to-date on all the latest news within their particular segment as well as identify what’s trending so that they can also get into the loop and post related content as well as respond to any feedback, queries or concerns related to social media posts and updates.

  5. Content Management: This is, of course, one of the most important things a content strategist has to do daily and this might also be the most time-consuming. Content strategists have to develop a content plan. This includes upcoming blog posts on the company website, guest posts on external platforms, website content updates (if required), any upcoming Webinars or VLogs, eBooks or email newsletters, All this is very important in digital marketing today, and the design, direction, and content are all developed and implemented by a content strategist and their team.

  6. Communication: Obviously a key role for a content strategist. Not only do they have to interact through email with clients, but they also have to respond promptly to customer queries, feedback, and concerns. Marketing is a tricky business. Sometimes things click immediately while other times they just result in a response which the company did not expect. Whatever the case may be, it is generally the content strategist that has to answer emails, write, respond on social media, deal with customer queries both online and over the phone, Communication is an important role which a content strategist has to take very seriously.

Overall, it is evident that a content strategist is not just an individual who gets to be on Facebook all day. A content strategist has a much more important role to play. They are basically the vehicle that the company uses to communicate their message to their target audience. A content strategist is thus the voice of the brand specifically and the company in general. Whether its people in sales or marketing; finance or human resource; a content strategist carries the ultimate responsibility of being the messenger for the entire organization. It is a big responsibility and can often make or break a business.

At Iris Content, we recognize the important role a content strategist can play and the many hats they often have to wear to ensure the content needs of the organization are met. If you need any copywriting help, you can contact us and our content writers can help you realize your concept and your vision by providing you the content you need and by helping you successfully implement your content strategy for 2018.

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Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

Contact Annie for more news about the content marketing world

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