Email marketing is a crucial point of contact between your company and your customers. You may create emails that resonate with the diverse range of contacts in your audience by using a thoughtful strategy and data-driven segments.
More than being entertaining and original, all information must be relevant and beneficial to the person reading it at the time they are reading it, and even though there a bunch of options to promote your brand email marketing is still one of the best ways to transform one-time consumers into devoted, enthusiastic fans, convert prospects into customers.
Let's break down the top 4 strategy tips to overhaul your Email Content!
But before, make sure your email is verified.
An email authentication strategy not only helps to prevent fraud and improve delivery metrics but also ensures a clean flow every time you send an email. When an email is sent, the servers on the receivers' end try to verify that it is real by looking at your domain and IP address, as well as a mix of content and reputation indicators.
ü This is a crucial step in ensuring that the email you send reaches the inbox of your intended recipient!
Authenticating your emails effectively with standards such as DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) records removes barriers to the verification process, ensuring that your messages reach more of your targeted customers.
· Tip #1 Sucker punch lines
If no one opens your email, whatever you put into it is a waste of time. You must immediately attract someone's attention and persuade them to open your message. And since the average office worker receives 121 emails every day, it takes a little extra effort to stand out. It's just too easy for recipients to remove your message.
When possible, personalize your topic line. When the subject line is personalized, the open rate rises by 17%.
If it appears or feels like a junk email, disregard it. This implies subject lines that are conversational, relevant, and personable. Approach it as though you were sending a letter to a friend about something they badly want!
· Tip #2 Pick up the mess
It's vital to sweeping your email lists regularly to look for and eliminate bounce-backs, those who have previously unsubscribed from your emails, and any addresses you suspect of being spam.
To decide whether an email address is a spam, look for trademark signs, such as mistakes in address names, old words that could indicate a recycled former email address, and persistently uninterested subscribers who don't open emails from you for a specific length of time (e.g., six or 12 months).
ü Be sure to remember that continuously bombarding contacts with content they don't care about might hurt your visibility and interaction goals!
· Tip #3 High-quality content
So, you did manage to make them click on your email, and this is where the real deal begins. You might be able to persuade them to read past the first sentence if you personalize the material with their first name and briefly explain the business rationale for sending the email.
Make sure you don't waste their time. Make an effort to be nice but succinct. Determine why your email is worth reading by establishing the VBR (Valid Business Reason).
ü Do not forget that shorter emails are more effective than those that are longer.
· Tip #4 Mobile Design
Mobile phones are presently owned by more than 5 billion individuals around the world. Smartphones account for more than half of all online connections.
That implies your email marketing target is more than likely to see part – if not all – of your email on their smartphone.
Despite this, the vast majority of email campaigns are created based on desktops and laptops, which takes us to the question: do you check how your email appears on a smartphone? If the answer is no, well you must to.
70% of recipients will discard an email that appears poorly or inaccurately on their mobile device within three seconds.
42% of emails are opened on a mobile device, thus make sure to think about mobile design first.
Final Considerations
Nowadays, anything that sounds like an advertisement has become a red flag for some audiences, and people can be hesitant to buy from or interact with people they don't know.
Applying inbound marketing methodologies is an excellent technique to implement across all aspects of your marketing. Be sure to be transparent and honest, don't make promises that you can't keep.
The most effective email marketing efforts provide the best output to the appropriate potential clients at the right time during their buying journey.
