Email Marketing Trends and Tips for the Holiday Season

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Email Marketing Trends and Tips for the Holiday Season

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OCTOBER 2017

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Halloween. Thanksgiving. Christmas. And New Year’s. The last three holidays kick off a flurry of shopping with people scrambling to find the perfect gift for their loved ones. ‘Tis the season to guzzle Turkey, gulp eggnogs and hang Jack-o-Lanterns.

But while most people are busy shopping and spending time with their loved ones, your job as a savvy content marketer is to start planning your content and promotional offers for the holiday season.  Content marketing experts always encourage businesses to start planning for the holiday rush in advance so that they’re prepared to deal with the surge in online and in-store shopping.

Evidence suggest that people are more likely to loosen their purse strings during the festive season. According to a report by Nielsen, 75% of holiday shoppers look for the perfect gift online. And “gift splurgers” – people who love to spoil their loved ones with gifts rather than save money – are 62 million and growing in the U.S. They make up 26% of the population.

The best way to get shoppers interested in your offer and content is by sending them emails. Email marketing is on the rise and we have five sure-shot trends and tips to help you plan your campaign:

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Offer an Exclusive Holiday Special Discount

Consumers are expecting discounts, offers, samples, product bundles and incentives during the holidays. So, of course, you should give them a specific reward. But don’t offer the same discount to all the people in your target audience. Rather, segregate your audience into different categories and send each group an exclusive offer.

Also, don’t send offers to every single person in your target audience. Because everyone won’t buy your product, only some will. Identify these paying customers and reach out to them with your exclusive discount.

Make Emails Mobile-Friendly

This should be a no-brainer. Content marketing experts have long harped on about the benefits of making all your emails mobile-friendly. It helps you reach more customers (who shop on mobile phones) and makes it easier for them to view your offer across multiple devices. With users shopping on mobiles on the rise, it’s obvious that all your emails should be made to be effortlessly viewed on a tiny screen.

Use Powerful Words and Emojis in the Subject Line

The subject line is the first thing your customers see. Even before they’ve decided whether or not to open your email, it’s made an impression about the kind of message you’re sending. So make your first impression count. Here are some key tips:

  1. Use powerful words like hot deals, promotion, discount, savings or free shipping.

  2. Instill a sense of urgency to the reader. Use phrases such as limited time, today only, last minute or exclusive.

  3. Appreciating your customers with words like thank you for their continued support is also a good way to get their attention.

  4. Don’t forget to wish them happy holidays! 12 days of Christmas deals, season’s greetings or happy holidays should work just fine.

  5. Bonus points if you use emojis in your subject line. Campaign Monitor claims that the snowman emoji has the highest open rates.

  6. You can also frame the subject line as a question. Examples: Are you in dire need of some amazing gift ideas? Searching for the perfect gift for your girlfriend? Need presents to be wrapped and delivered at your front door?

Create Useful Holiday-Themed Content

This is crucial: Your brand needs to give readers what they want and that means developing holiday-themed content. Content marketing experts urge businesses to provide gift guides related to their product (for example, a tech company can write a 5 gift ideas for your tech savvy husband blog).

Holiday-themed content not only promotes your products amidst the shopping frenzy but also ensures that you stay in the minds’ of the customers during the holiday rush.

Have Prominent Call-To-Action Buttons

Call-to-actions (CTA) are more important before Christmas because people are willing to swipe their credit cards and dole out sheaves of cash. Use a large and prominent button that instantly grabs their eye. Keep the text short – A simple “Buy Now” or “Show Now” will suffice. And make sure the CTA leads to your purchase or landing page.

Let’s Wrap it Up

A successful email marketing campaign hinges on research, planning, implementing a well-thought out strategy and measuring results. Therefore, content marketing experts urge businesses to start early and avoid competing with the clutter of last-minute emails from rivals. ‘Tis the season of great deals.

Do you need an expert content marketer to create your holiday-themed content and emails? Iris Content has an arsenal of experienced writers that are well-versed with crafting content during Thanksgiving, Christmas and New Year. Avail one of our newly launched holiday packages to make the most of your investment.

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Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

If you need a professional to handle all your content during the hectic festive season, Iris Content is launching a few holiday packages that you can take advantage of. Reach out to us and we will help your business shine this holiday season!

Contact Annie to learn how you can take advantage of our holiday packages.

HAPPY HALLOWEEN!

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