Hollywood’s 5 Best Marketing Campaigns This Year and What We Can Learn From Them

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Hollywood’s 5 Best Marketing Campaigns This Year and What We Can Learn From Them

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AUGUST 2017

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Big budgets, huge billboards, rumors and lots of hype. These are just some of the things that characterize traditional marketing campaigns of Hollywood blockbuster hits. With the proliferation of social media, marketing campaigns use a combination of social media, billboards, indoor advertising and promotional events.

All that’s well and good, but what can Hollywood’s marketing campaigns teach content marketers? Quite a lot, actually. We’ve rounded up a list of 5 awesome movie and TV show campaigns and what marketers can learn from them and incorporate in their content marketing 2017 plan:

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Spider-Man: Homecoming — Audi Driver’s Test Ad


What we can learn: Sure you need to promote your brand but infusing content with humor and lightheartedness goes a long way in connecting with audiences. Your plan for content marketing 2017 should be to integrate humor, wit and fun. Serious is boring.

Pirates of the Caribbean: Dead Men Tell No Tales – Art Installations on British Coastline


Dogwalkers and joggers were shocked to see three fearful statues on the beach in the morning. However, after they got over their initial trepidation, the joggers approached the installation and laughed it off.

What we can learn: Providing consistently valuable content to readers is all well and good but sometimes you need to shock them. Put up content that they don’t see coming. Do something whacky. This will make them sit up and be interested in your brand, product or company.

Netflix’s House of Cards – Frank Underwood’s photo as Fictional POTUS


recreate candid shots similar to ones of former U.S. President Obama and Ronald Reagan, the staged photos proved to be an effective tongue-in-cheek advertisement of the fifth season of House of Cards. They also blurred the lines between fiction and reality since the TV show House of Cards’ plot is somewhat inspired by real-life American politics.

What we can learn: Don’t be afraid to capitalize on current events, news and latest industry developments in your content marketing 2017 strategy. Evergreen content, which is content that is useful for several years, is important. But a competent content marketer ensures that there is a healthy mix of evergreen and topical content (content with a limited shelf life) in order to entice new readers to visit the website and take an interest in the brand.

Billy on the Street – Emmy Consideration Poster


What we can learn: It’s important to relate with your audiences. One way to do so is by researching about them. What makes them tick? What is their average day like? Are they more likely to be tea or coffee people? Then deliver content that either provides information, solves a problem or enhances their lives. Being brutally honest is also a huge plus.

Beauty and the Beast – Luke Evans Instagram Takeover


What we can learn: Get bloggers and influencers to do a guest post on your website as a part of your plan for content marketing 2017. Influencers not only bring authenticity to your brand but also ensure that some of their followers go through your website. It’s a win-win.

So, there you have it – Hollywood’s best marketing campaigns and what content marketers can learn from them. If you wish to incorporate some of these tips into your content but don’t know how to, feel free to contact Iris Content for creating unique content that meets your business needs.

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Want to learn more how to leverage your online content for better results? Our newest eBook has the answers. Learn how to become a content superhero with just a few smart tricks from this imaginative collection of content marketing tips. Order one content piece today and get the eBook for free.

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Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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