The concept of Public Relations has been around for a long time, but the coinage of Digital is relatively new. Over the past decade, PR has evolved and now extends far beyond the traditional medium of printed media.
As technology has evolved, people prefer to be informed via the digital press, and the printed one is gradually falling out of favor. With these shifting trends, investing in digital PR and meeting your audience where they are is crucial.
If you are still not convinced about the importance of digital PR campaigns, let us walk through some of the rewards you can reap when you harness their power.
So, why should digital PR campaigns be a part of your marketing strategy now?
Digital PR Campaigns Expose Your Brand To A Wider Audience Within Your Target Market
Your buyers will turn to the internet for help during their buying journey. Before they decide to buy something, they will google everything they can about it. Then, when being indecisive as to which of two competitive products to invest in, they will read reviews and browse their respective websites to make an informed decision.
Having a strong online media presence and a compelling digital PR campaign will help increase brand awareness amongst your target market and will expose your brand to a wider audience. Physical distance barriers do not restrict digital campaigns, and via the internet, you can reach your audience further and wider.
A Digital PR Campaign Can Reach Different Sections Of The Population
Let us assume that your brand has products catered to teenagers, adults, young parents, and seniors. For example, this would be true if you are operating within the fashion industry. The perks of investing in a digital PR campaign are that you can tailor your efforts and use the ideal platforms that will reach out to your targeted audience.
For instance, you can reach teenagers on social media platforms like Instagram and Tic Toc. On the other hand, you can reach out to young parents via blog posts and articles relevant to raising children. Millennials can be reached at FB, whereas seniors are more likely to be found using email.
Digital PR Campaigns Allow For Social Sharing
Digital PR campaigns enable you to reach out to a greater section of the population via social sharing. If you manage to influence the influencer, you will exponentially increase your audience. Because, you know, when an influencer shares some news or social media posts, then your online media coverage spreads like wildfire. A digital PR campaign allows you to leverage your follower's followers and increase your online presence.
Digital PR Campaigns Enhance Your Credibility
A strong digital PR campaign will enhance your credibility and showcase you as an authority in your industry. The more active you are on the digital platforms, the more people will know you and place their trust in you. Securing positive media coverage in digital platforms together with compelling digital PR campaigns will improve both the quantity and the quality of leads generated for your brand.
Digital PR Campaigns Improve Your Search Engine Rankings
If you want to enhance your Search Engine Optimization and rank high in SERP, you need to invest in a compelling digital PR campaign. This is because the algorithms used by search engines consider the number of high-quality external links back to your website. Therefore, the more backlinks you have, the higher your ranking will be. However, if you do not have a robust digital presence and fail to continuously update your website with new interesting blog posts and riveting articles, how do you expect people to link back to your site?
Digital PR Campaigns Increase Traffic To Your Website
Investing in a digital PR campaign is a fantastic way to increase traffic to your website. A strong social media presence makes it easy for people to click their way back to your website. Tracking the traffic to your website also enables you to target future PR campaigns directly to this section of your audience. After all, your customer’s experience with your brand’s marketing efforts is the best testament to how professional you are.
Digital PR Campaigns Lower Your Business' Marketing Costs
A properly planned, carefully targeted, and thoroughly executed digital PR campaign can reach your ideal buyers at a much lower cost than traditional marketing methods. A marketing agency can take on all your social media platforms and adjust the content accordingly. For example, blog posts can be published on your website, or they can even be shared as guest posts on other forums. Old campaigns can be refurbished, adjusted, and re-used, thereby lowering your marketing costs even more.
Digital PR Campaigns Can Help You Track Your Results
There is really no way to measure your ROI with traditional PR campaigns. On the contrary, digital PR campaigns allow you to track and measure your results and assess your ROI. Using web analytics and other online metric tools, you can assess how effective your campaign has been and whether you need to change something or keep doing what you already are doing. With detailed information at your disposal about how your ideal buyers interact with your digital PR campaigns, you can adjust your efforts and maximize your results.
Are You Ready To Reap The Rewards Of A Digital PR Campaign?
Investing in a digital PR campaign can result in gains in any sector. Regardless of the industry, you are operating in, there are huge benefits and rewards inherent in digital marketing efforts, provided that you trust these efforts in the hands of expert marketers. Find a professional agency and avoid the cheap-for-hire content writer pitfalls. Your company’s reputation is at stake and making the wrong decision can harm your business.
We have an outstanding track record for delivering compelling digital PR campaigns for several companies in varying industry sectors at Iris Writing.
Our work as a specialist Digital PR agency consists of online publications, social media posts, articles, blogs posts, newsletters, white letters, etc. Trust us to give your brand the unique voice it deserves, and we will help you deliver your message across to your targeted audience, loud and clear.
Want to find out more? Contact us today at Iris Writing International.