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How Holiday-Friendly Is Your Content Going to Be This Year?
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NOVEMBER 2017
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Ah, the holiday season. A time where little kids rush to the Christmas tree to unwrap their presents with fervor. A season when families come together to prepare a delectable Turkey and sing carols.
It’s also a time when people are willing to swipe their credit cards more freely in order to get the best gift for their loved ones. And that’s where content marketers swoop in.
Content marketing experts know all too well that it’s essential to create valuable content during the holiday season. It’s isn’t a time to wind down your blogging or social media marketing. On the contrary, you need to increase your blog posts, social media content, videos and podcasts during festivities.
Here are the latest trends and tips to get you started for the holiday season:
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Plan your Holiday Content in Advance
Don’t wait for the middle of November to plan your Thanksgiving-related blogs – do it now. No one wants to create Facebook posts while unwrapping their presents or craft Instagram posts while cooking up a storm in the kitchen on Thanksgiving.
Plan your content in advance. Start planning it in September or, at the most, October. Use Google Calendar to make a list of blogs you want to publish every week of the holiday season until early January.
Use Emotions
Human beings like to think that they’re rational, but we all know that we’re ruled by emotions. This is especially true in the holiday season when people tend to get emotional quickly.
Also, today’s buyers often choose one product over another for emotional reasons. Customers rarely select a brand for logical explanations like price or comfort.
Therefore, content marketing experts suggest connecting with your audience during the holidays. Build a relationship with them rather than coerce them to purchase your products.
Offer them content that is useful. Create handy shopping and gift guides to make it easier to buy presents for loved ones. Give them discounts for expensive products. Share easy-to-make cooking recipes. Anything that makes their life easier.
The real goal of content writing isn’t to get sales; it’s to build long-lasting relationships.
‘Tis the Season of Gifts
Now more than ever, customers are in a mood to receive gifts. They’re expecting your business to provide exclusive offers, coupons, discounts, bundled items and giveaways – no matter how small it is. Even a $10 gift card will do.
Although promotional offers are what they expect, content marketing experts advice going a step further by engaging your customers. Share user-generated content. Host contests. Create fun quizzes and audience polls. Go above and beyond to connect with your customers (side bar: Did you know that you can now create polls on Instagram stories?)
Make it Mobile-Friendly –
A study claims that 92% of holiday shoppers research and purchase gifts online. And that 52% of mobile users used their phones to shop online. That means that content writers must produce mobile-friendly content. If you haven’t already customized your site to be viewed on a mobile device, it’s time to do it now.
Create Content for Other Holidays
Sure, Thanksgiving, Christmas and New Years are important holidays, but there are many others. Content marketers rarely create content for other holidays like Chinese New Year, St. Patrick’s Day or Hanukkah. But it’s essential to write blogs for these days especially if a major segment of your audience celebrates it.
Moreover, crafting blogs for other holidays besides the big three ensures that you cut through the clutter. After all, most businesses are fixated on writing only about Thanksgiving, Christmas and New Year.
Showcase your Employees
The holidays are the perfect time to show a human side of your company. Content marketing experts insist on showcasing your employees in myriad ways. You can highlight your top performing employees at the end of the year. Or you can ask employees to share some family cooking recipes or traditions. You can even ask them to talk about their favorite product sold by your business.
This kind of content puts a face to your company and gives an opportunity for your customers to learn about the people that work assiduously behind your brand.
So get going and plan your content for the holiday season now. Follow the above tips to make the most of the holiday rush.
If you need a content marketing expert to handle all your holiday-related content – be it blogs, social media, press release or articles – work with Iris Content’s team of experienced and trusted content curators. We’ve launched a bevy of exciting holiday packages that will get your business holiday-ready in no time!
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Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
If you need a professional to handle all your content during the hectic festive season, Iris Content is launching a few holiday packages that you can take advantage of. Reach out to us and we will help your business shine this holiday season!
Contact Annie to learn how you can take advantage of our holiday packages.
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