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Iris Content Tips From Our Writers: How To Craft A Blog That Sells Like Gangbusters
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So, you’ve been tasked with writing a blog that sells. Seems impossible right? What sells these days? Seems confusing and saturated, right? Not so fast there. There is a logical and methodical way to write a blog that will bring in the ROI that you so desperately need to attain. You can have blog content that pulls in visitors and promotes your products and services without being overly aggressive in your approach.
Yes, crafting a blog that sells is possible and is really why many (if not all) choose to blog to begin with. It brings value to your customers that you can’t talk to on a personal basis every day and it allows you inform customers in ways that can entice them and keep them coming back for more authoritative content from you.
Try these tips when you are looking to create a blog that sells to the masses.
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Photograph by Zinkevych via Bigstock
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1. Create A Call To Action
Often times, a company can get hung up on the details of the blog and forget that it actually wants customers to do something after they read it. They should contact you! If you don’t tell readers what to do and where to go, they will just go home or to sleep. Keep them awake and have them move to your contact page, your product or service page, or anywhere that is relevant, and they can contact you for more information or buy something. Add a call to action to the end of every one of your blog posts to lead the visitor somewhere next. Don’t lose them and never let them go away on their own.
2. Write Content That Works
If you have been blogging for awhile and not seeing stellar results week-after-week, you need to look into the content that did perform well. Look for patterns and see which blogs visitors responded to the most. This is key! It tells you where your sweet spot is and what topics your customers are gravitating towards. Keep your new blogs in this central theme, and you’ll see your visits increase as readers get the information that they demand. You want to make them happy enough to buy from you.
3. Keep The Content Flowing
Another successful technique to ensure you have visitors to your blog that want to buy from you is to constantly create new content. The more you can feed your readers, the greater the potential for them to remember your brand when it comes time to purchase products and services like yours. Remember that your readers will check your site often to see if you have new content posted. You don’t want to disappoint them with nothing posted for days, weeks or years. Keep it fresh and keep the content flowing.
4. Keep It Simple
The formatting of your blog can attract or detract readers from your site. Too hard to read, too much copy or no headings can leave a visitor frustrated and confused. They may leave and try to find the information in a more cohesive manner somewhere else. Your goal is to keep a potential customer on your site for as long as possible. This can create conversions, and you need to sell products. Keep your blog posts attractive, so they entice. Use bullets, informative headlines, and be sure to have an introduction that kills, so they can’t break away.
5. Add A Tease
Adding that extra hook to your blog can reel customers in and keep them reading until the end. Tell them why they absolutely need the information you are providing. Let them know that they must read the blog to find out that juicy detail you are just waiting to spill. Adding a tease can help stop readers in their tracks and if all goes as planned make them smile and buy something from your site.
Crafting a blog that sells is simple when you take into account what your customers really want from you. Remember you are creating content for them and you must meet their demands or suffer the consequences of losing them for good. Creating content that sells is simple when you consider that you have all the tools before you to persuade your customers to buy your products and services without fail.
This blog is authored by Iris Content’s lead copywriter Dawn Geske
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Writing came naturally for me and almost by accident. I fell into a role as an editor with a monthly B2B magazine, working my way up to editor-in-chief. Here, I really crafted my skills as a writer and grew the confidence in my abilities. Now, as a freelancer, I’ve been able to tackle the diverse and the divine. Like every writer, I struggle with difficult topics but have found these tips work for me. It doesn’t start out pretty every time, but it gets there in the end.
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