Having your website’s content rank high on a search engine should be every digital marketing and advertiser’s priority. Ranking high on a search engine like Google increases your business’s authenticity. A higher increase in SERP (search engine results page) rankings also boosts traffic and leads. Each of these reasons should be your business or website's ultimate goal when creating content. Targeting a search engine like Google should be of top concern as well. Considering Google is the dominant internet search provider, it generates more than 80 percent of desktop search traffic. However, ranking high on a popular search engine can be pretty tricky. But there is a way to make it happen that’s with keywords and power pages. In this article, we will tell you how the creation of power pages and keywords can help boost you to that number 1 spot on a search engine.
Power Page: What Is It?
A "power page" can be defined as a top-quality and highly-researched page that is designed in a strategic way to rank on page 1 of Google. It's a step up from traditional digital content as it is intended to use the best parts of SEO strategies and utilize them in a niche and powerful way to rank higher. A power page can be challenging to learn, but if you take your time and have expert knowledge in what you're writing, it should be a breeze. Power pages have three aspects that must go into it:
Length Requirement- if the word power didn’t give you an indication of how extreme these pages need to be, perhaps the length requirements will convince you. Instead of the average 1,500-world blog post, power pages should be 4,000 or even as high as 10,000 words. The word count is so high because you are proving to search engines and organic traffic that your website, page, or blog post has the ‘ultimate guide’ to be number 1 in the search rankings, allowing you to rank for more keywords as well.
Target Audience- keep in mind that these pages aren't trying to convince people to buy. The ultimate purpose of a power page is to pass authority by links and social shares to the categories and product pages. The page needs to be fully comprehensive and come from an expert in the field you are writing about.
Site Navigation- and like most places on the internet, you need simple and easy navigation. Due to the fact, a power page is so informative and full of comprehensive content, try adding a table of contents, large headers, and a lot of visual assets to make it easy to use.
Power Page’s Success
A power page's success can be attributed to a somewhat simple math equation. More words on a page plus keywords equal a higher ranking on a search engine. Longer content has been proven to get more shares, which is the ultimate goal of a power page. Remember, a power page isn't to sell, and it is to get shares. As we mentioned above, a power page requires a high word count. According to backlinko, content longer than 3,000 words gets over 70 percent more referring domain links than content that is under 1,000 words.
It’s recommended to shoot for long-tail keywords on your power page. More than 70 percent of search queries come from long-tail keywords. A long-tail keyword is a phrase that is made from three to five words. They are more specific, allowing you to target niche demographics which is essential for a power page.
Depending on your search ranking, the keywords you rank for could be high or low. If you're number one on Google and it's from a power page, there's a chance you have thousands of keywords ranked. Suppose you're lower on the list, though. That number could be in the ten's, which isn't a bad thing at all! Sometimes, having too many keywords can be a negative thing. We’ll tell you how to find the right keywords for your power page below.
Another vital aspect of your power page needs to be backlinks. A backlink means a link from one website to another. It helps your website garner traffic, build credibility, and of course, rank higher.
A fantastic power page can have so many returns that it's pretty hard to see the negative in them. Let's take a look at the advantages a power page can give your website:
● Increase website traffic by social media shares
● Supports organic SEO traffic growth (Google’s favorite reason to rank a webpage high)
● Power page can help create new connections
● Give value to email subscribers on your list
● It helps you display your knowledge in the ‘industry,’ allowing your business to be trustworthy and have authenticity
Power Page Examples
As we mentioned, power pages need to have a focus topic that you are attempting to be an expert in. You'll notice a common theme within power pages. They appear to be definitive guides on a specific and or niche topic. These types of topics won't be for beginners.
Example: Your power page blog title would be: "The Ultimate Guide in Videography Marketing," NOT "Videography Marketing For Beginners"
Power pages are not limited to just ' expert guides.' Other examples include; expanded lists posts (100 Ways to Build a Secure Website), power pages dedicated to local SEO, etc. Google "Power Page Examples," and you'll be sure to find plenty to get a better idea of how expansive and authoritative these can be. When you start your power page, make sure your goal is to have your blog, guide, list, or whatever it may be the most in-depth resource an internet user can find online. You'll be sure to rank high on Google.
How To Create A Power Page
You are now aware of what a power page is, what it requires, and how it can be successful. It's time to learn how to create one for yourself, and we will cover this in four different steps for the overall process.
● Step 1: Analyze/Collect Data From Your Website
Gather your website's analytic tools and see what your current most popular pages are. From there, look at what you can expand on, whether that be a specific topic to make an 'ultimate guide' instead of separate articles or changing the navigation and adding backlinks. You will find the most noticeable impact using an already high trafficked page when creating a power page.
● Step 2: Create Keyword List
The next step is plugging the popular pages you found and plugging them into a keyword tool to get both the main keywords and long-tail keyword rankings. Keywords are essential to SEO and power pages, as we mentioned above. However, make sure the keywords drive traffic, meaning they are being typed into Google frequently. Otherwise, they're useless.
● Step 3: Create Your Power Page
Now that you've gathered the keywords and analyzed the most visited pages you have, it's time to create your power page officially. It's essential to make sure you create the page to be very specific or niche, making sure content and context are related.
For example, you want the long-tail keyword "Photoshopping out a person" to rank. You wouldn't just mention those words a few times in your guide. You'd go into detail and perhaps make an entire chapter dedicated to how to Photoshop a person out of a photo, the specific software, and so on.
Pro tip: You can always hire a writer who specializes in power pages. Make sure this writer not only understands SEO well but knows how to make a page visually appealing as well.
● Step 4: Promote/Share Your Content
Just because you designed your page to hopefully rank number 1 on Google does not mean you do not promote your content. Once the power page is published, it’s time to post it on all social media channels, pay to boost it, send out an e-blast to your subscriber list, purchase Google Ads, link-building or broken links and send them yours as a replacement, connect with influencers, and promote like crazy!
Think of a power page as a digital content marketers super power. This is your chance to grow your content creation and promote it to get links and social media signals. Google is the number one search engine in the world, and they allow you to use that to your advantage. They know how users will interact with your website, allowing you to rank higher in the search engine results. Just remember to keep in mind how important keywords are in ranking, but you don't need thousands. You can rank high with tens of keywords, and Google will appreciate you for that. Google has stated that links and content are the top ranking factors. So, follow our advice on how to make a power page and use keywords properly; you'll soon find out you can easily rank number one in Google. Good luck.