[et_pb_section bb_built=”1″ admin_label=”Top skinny IC Logo Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#fce1c1″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_css_main_element=”@media only screen and (min-width: 1350px)||.page-id-25059 .et_pb_section_0, .page-id-25059 .et_pb_section_0 .et_pb_row_0 {||padding: 0 !important;||}” custom_padding=”0px||0px|” custom_padding_tablet=”50px|0|50px|0″ next_background_color=”#ffffff” custom_padding_last_edited=”on|desktop” global_module=”26126″][et_pb_row global_parent=”26126″ make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”on” allow_player_pause=”off” parallax=”on” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” padding_top_1=”0px” padding_right_1=”0px” padding_bottom_1=”0px” padding_left_1=”0px” column_padding_mobile=”on” custom_padding=”0px|0px|0px|0px” custom_margin=”0px||0px|” custom_css_main_element=”@media only screen and (min-width: 1350px)||.page-id-25059 .et_pb_section_0, .page-id-25059 .et_pb_section_0 .et_pb_row_0 {||padding: 0 !important;||}” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_image admin_label=”IC logo Image” global_parent=”26126″ src=”https://iriscontent.com/wp-content/uploads/2016/07/IC-logo-horizontal-framed-e1468862028685.jpg” alt=”Iris Content logo” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” custom_margin=”0px|0px|0px|0px” custom_css_main_element=”@media only screen and (min-width: 1350px)||.page-id-25059 .et_pb_section_0, .page-id-25059 .et_pb_section_0 .et_pb_row_0 {||padding: 0 !important;||}” url=”https://iriscontent.com” show_bottom_space=”on” _builder_version=”3.0.101″ align=”center” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”section” background_image=”https://iriscontent.com/wp-content/uploads/2018/03/bigstock-Blackboard-chalkboard-textur-15751904.jpg” transparent_background=”off” background_color=”#ffffff” parallax_method=”off” padding_mobile=”off” prev_background_color=”#fce1c1″ next_background_color=”FDF3E7″ _builder_version=”3.0.101″][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][et_pb_divider color=”#ffffff” show_divider=”off” height=”200″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on” disabled_on=”on|on|off” /][et_pb_text admin_label=”Blog Post Title Text” background_layout=”light” max_width=”620px” text_font=”Cantata One||||” text_font_size=”72″ text_text_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” text_line_height=”1.1em” text_font_size_last_edited=”on|tablet” text_font_size_tablet=”52″ _builder_version=”3.0.101″]
How to Write the Perfect Business Blog: Researching the Perfect Title and Opening for Your Blog
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Having a boring headline and uninteresting introduction in your blog is like going on a date with an intriguing woman dressed in her pajamas and devoid of makeup. Sure, she’s everything you wanted from a date, but at first glance, you wouldn’t want to date her at all.
Having amazing content but failing to captivate your audience with a catchy headline or a great hook in your introduction is a rookie mistake a lot of newbie bloggers make. Whether a person chooses to read your blog or not depends on your headline and whether they will read the whole blog depends on whether you can keep them interested when they read the introduction.
According to Copyblogger, on an average, 8 out of 10 people will read your headline copy. Which means there is a great deal of pressure to produce an eye-popping headline.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_padding_tablet=”17px|||” custom_padding_last_edited=”on|tablet” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_image src=”https://iriscontent.com/wp-content/uploads/2018/03/title-blog.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”on” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_main_element=”max-height=600px” _builder_version=”3.0.101″ show_bottom_space=”on” /][et_pb_text admin_label=”Image Credit Text” background_layout=”light” text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font=”Montserrat||on||” text_font_size=”12″ text_line_height=”1.2em” custom_margin=”6px|||” _builder_version=”3.0.101″]
Photograph by Nicoleta Ionescu via Bigstock
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How To Write Catchy Headlines
Although there is no foolproof method on creating catchy headlines – headlines that will guarantee that someone reading them will click on your article – there are some things you can keep in mind while creating them:
Make your headlines clear: First and foremost, a headline must accurately state what the blog is about. If you over promise readers and don’t deliver what you’ve stated in your title, your readers will stop trusting you. And trust is everything in business.
Make it pop: Yes, you need to be accurate. But you don’t need to be boring. Use powerful words like “love,” “hate,” “awesome” and “kick-ass.”
Make it concise: HubSpot reports that a title consisting of 70 characters or less ensures that Google doesn’t cut them off in the search engine results page. However, if you want your blog to do well on social media platforms then make it even shorter. Anywhere between 8 to 12 words works well with Twitter and 12 to 14 words works well on Facebook. The shorter the better.
Make it SEO-friendly: Using keywords ensures that your blog’s headline is optimized for Google. However, it shouldn’t take precedence over crafting a clear and catchy headline because you’re writing blogs for readers, not search engines.
Examples
Now that you’re clear about how to craft a gripping headline, let’s look at some examples of good headlines:
Why it works: People love reading about scientific facts. We love reading about research and studies.
Why it works: Experience is a powerful teacher. Which is why people are always interested in learning from other people’s failures and life experiences. When you look at this headline, you immediately think: What did he or she do to cure depression? And if the reader is suffering from depression, it will help him or her.
Why it works: People have problems and they want solutions to them. This title works well in roping in readers because it clearly states seven solutions to a problem.
Why it works: Ah, tips. Humans are hardwired to love tips and tricks because it provides an easy and fast solution to problems. It gives advice on how we can do something better (In this case, how to make the most of your existing Instagram ads).
Why it works: Making a blog’s headline in a question format appeals to the reader’s sense of curiosity. When you read the above title, you immediately want to know the answer to the question.
How To Write A Great Introduction
Okay, now that you have your readers’ attention, it’s time to keep them interested in reading your blog. How do you do that? By crafting a killer introduction. You can craft a great introduction in a number of ways but below are the most popular methods:
Make the reader your friend: Address the reader directly using “you” and ask rhetorical questions. You can even connect with readers by stating that you had problems similar to the ones they are facing now.
Tell a personal story: Everyone loves an emotional and compelling story. It’s no wonder children frequently request parents to read them a bedtime story before sleeping. A story not only appeals to readers’ emotions, but it also makes them feel like they’ve been let in on the author’s secret.
Start with facts: As mentioned earlier, humans love reading about facts, studies and research. Our brains are hardwired to believe that scientific data are ultimate truths.
Use inspirational quotes: Quotes are like punchlines for bloggers. They inspire readers and impart unique wisdom to the masses. Although quotes are great for introductions, you should use them judiciously.
Humor them: Sometimes you don’t need to be scientific, inspirational and emotional to hook readers. You just need to be funny. Writers with a sense of humor and wit often use humor to captivate audiences.
Examples
I have been writing for as long as I can remember, as a child I knew something I could do extremely well; I had the ability to tell a story, I had a way with words, I always carried a notebook and would write everything down
Why it works: This Thought Catalog blog immediately tells a personal story.
There’s a reason why the saying exists: I need a vacation from my vacation. Research suggests that the benefits of time off can wane within a week of returning to work. A 2010 study of 1,500 vacationers and non-vacationers suggested that those who went on vacation were not actually happier when they returned than their non-vacationing counterparts.
Why it works: This Mindful article clearly states a fact in its introduction which draws the reader.
Over several rounds of sherry late one night in the fall of 1955, the Danish physicist Aage Petersen debated the mysteries at the heart of quantum physics with two graduate students, Charles Misner and Hugh Everett, at Princeton University.
Why it works: This Scientific American blog starts with a fascinating story.
Conclusion
Writing headlines and introductions that appeal to your audience comes with practice. The more headlines you create, the better you will be at coming up with memorable titles. Remember to always write for your audience and keep them in mind while penning blogs.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”17px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][/et_pb_column][/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_padding=”50px|||” custom_padding_tablet=”30px|||” custom_padding_last_edited=”on|tablet” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][/et_pb_column][et_pb_column type=”1_2″][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”17px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider color=”#cc4315″ show_divider=”on” divider_style=”groove” divider_position=”top” hide_on_mobile=”on” disabled_on=”on|on|off” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Blog post main Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”FDF3E7″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” prev_background_color=”#000000″ next_background_color=”#c97824″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][et_pb_image src=”https://iriscontent.com/wp-content/uploads/2018/03/AIIIA.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”right” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”3.0.101″ show_bottom_space=”on” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_team_member name=”Annie Ianko” position=”Chief Content Officer” background_layout=”light” facebook_url=”https://www.facebook.com/IrisWebContent/” twitter_url=”https://twitter.com/Iris_Content” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_main_element=”box-shadow: 0 0 20px rgba(0,0,0,.1);||” _builder_version=”3.0.101″]
Annie has over 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
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