How Will You Make Your Customers Buy From You This Christmas?

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How Will You Make Your Customers Buy From You This Christmas?

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OCTOBER 2017

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It will soon be that time of the year when delicious eggnogs are devoured with gusto, relatives wear grandma’s hand-knitted sweaters and children sprint to a tree to unpack their myriad gifts. I’m talking, of course, about Christmas.

Christmas isn’t just about spending time with family and friends. It’s also a festival of giving. Days and week before the fictional Santa Claus rides on his sleigh, people rush to stores, browse online shopping portals and skim social media for deals on gifts they can give their loved ones.

It’s never too early to jump on the Xmas bandwagon and create a content marketing campaign for the holidays. It’s also an ideal time to reach your sales targets since purse strings are loosened. Even Ebenezer Scrooge was willing to part with his money.

In fact, a study revealed that an average person spends over $800 on Christmas. And more than $400 is spent on buying gifts for family and friends.

So how can you make customers buy from you this Christmas? We’ve created a list of tips suggested by content marketing experts to get you started:

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Find Out What your Customers Need During Christmas

Research is crucial in content marketing and it’s even more important during the holiday season. What are your customers’ needs during Christmas? Do they need gift guides? Will they shop online or do they prefer to be more hands-on and check out products in stores? Your research will be the starting point of your content marketing plan for the festive season.

Provide Personalized Content and Offers to a Targeted Audience

Let’s be frank for a minute here. Although every business would love to have all their customers buy their products, the truth is that not every single customer will buy your products before Christmas.

Wise content marketing experts advice marketers to steer clear of making generic promotional content, offers and campaigns and selling it to all customers. A smarter move would be to identify a section of your audience that will most likely purchase your products so that you have a targeted marketing approach.

Targeting only a segment of your customers ensures that you get the most out of your promotional efforts. After all, everyone’s inbox is replete with promotional content and offers before Christmas. Inboxes are bombarded with a deluge of advertisements at this time. Therefore, well targeted emails are much better than generic promotional ones.

However, don’t forget to make your offers and content personal. Nobody likes to open spammy emails with run-of-the-mill content and offers.

Provide Exclusive Sale Offers with an Immediate Expiry Date

Content marketing experts recommend producing content during Christmas that should be related to an exclusive offer that you’re giving a select group of customers. This exclusive sales offer should come with a very urgent expiry date. Think three weeks, a few days or, at the most, a month. This motivates people to purchase your products now without checking your competitor’s offerings. Urgency is essential.

Offer a Freebie or Discount to Subscribe to your Newsletter or Email Updates

Customers are expecting you to offer discounts, freebies and other incentives during the festive season. They’re also expecting you to offer some valuable content related to your product such as gift guides for tech savvy people (if you’re a tech company) or a list of luxurious hampers you can gift your mom (if you’re a handmade soap boutique).

Another great promotional offer is having your brand’s 12 days of Christmas. You can host a 12-day contest or giveaway.

But great content marketing happens when you exceed your customers’ expectations. So why not club your amazing offer and super useful content with another freebie if they subscribe to your newsletter or email updates?

Promote your Offer with Diverse Posts on Social Media

Customers are going to check social media for offers and content that will make shopping easier, hassle-, budget-friendly and painless. Be it tips for gifting your dad, an exclusive sale or a bundled hamper – they want to know about it. So they’ll check tweets, Facebook posts, Instagram pictures and Snapchat stories.

This is the time your business should promote unique holiday-themed content and offers to customers. But a word of caution from content marketing experts: All your social media content shouldn’t be the same across various platforms. Make them diverse. Make a few Facebook posts funny. Add emojis to your tweets. Club a link to you content with a Christmas-themed meme on Instagram. It’ll grab their attention.

Use Holiday Keywords

Often content marketers forget to add specific holiday keywords to their content or offer to increase its visibility on search engines. Using the right keywords is extremely important in 11 months of the year but they’re even more essential during Christmas. Use Google Trends to spot the right keywords.

So there you have it – Some useful tips by content marketing experts to get you started on your marketing strategy for Xmas.

If you need a professional to handle all your content during the hectic festive season, Iris Content is launching a few holiday packages that you can take advantage of. Reach out to us and we will help your business shine this holiday season!

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Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

Contact Annie to learn how you can take advantage of our holiday packages.

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