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Insufficient Access to Creative Talent: Is This Your No.1 Problem in Content Creation?

In content creation, one thing that’s often overlooked and taken for granted is the importance of creativity to content production. With the sudden industry boom, there are several content creation tips from experts that push content formulas and recipes. Content creation has been reduced to a mathematical sequence, disregarding what it truly is, an art form.

What these one-size-fits-all content creation tips fail to tell you is that while content recipes help you produce content at faster rates, they make all your posts sound the same. And not in a good way.

Readers love being able to recognize their favorite writer’s tone in everything S(he) writes but, like everyone else, they hate monotony. What’s the difference? In the former case, the writer has a specific voice and style that distinguishes him from everyone else. In the latter, the writer’s voice is lost, and they’re left with accurately calculated robotic posts lacking in emotion and identity, save for their subject matter.

If you’ve noticed your readership dwindle over time, the problem may just be that you’re choosing quantity over quality. Now, we know that it may not be your fault; everyone wants to produce faster so they can earn more. However, there’s a general lack of creativity in the market these days. In this post, we explore why insufficient access to creative content producers is a problem and how to get through it without drowning.

Why Finding Creative Talent Important

In a world of monotonous recipe following posts, you need to stand out. Your viewers want something fresh, something real. They want to feel every word; they want to know that it’s a real person behind your posts, not an algorithm. For this, you need creativity. Creative content creation doesn’t only give you an edge; it keeps your content fresh and inspiring and gets your audience hooked. And when they’re hooked, they’ll come back for more and bring their friends with them.

If you sell a product or service, here are two content creation tips that you should know: storytelling sells products, and you can pull in customers with something they can relate to. One thing creative talent helps you do is turn a boring product as into an engaging, relatable story that will have your customers hitting the “buy” button before they know what hit them. In this i-scoop post, the author explores how storytelling, emotional branding, and giving your product a relatable identity can help you sell more.

Creative talent increases visibility and credibility, gives your brand a relatable front, and gives your audience something to look forward to. If your numbers have been dwindling or your output has been shoddy, perhaps it’s time to look into putting more effort into finding creative talent. They may be few, but they’re out there.

How to Be More Creative

There is a creative gene in all of us. That creative talent you’re searching for may just be you. To key into your creative juices, reach into your soul, and pull out your inner child. Here are a few content creation tips to get you started on your journey to creative content creation:

  1. Know Your Audience and Create Content Tailored to their Needs: To create interesting and relatable content, you need first to know who your audience is. You can’t create content they can relate to if you don’t know who they are. Who do you want to feed your content to? Who’s the target market for your product and service? When you figure this out, you’ll be able to channel your creative juices into creating content that will attract them.

  2. Write From The Heart: This remains one of the best content creation tips I have ever come across. To truly key into your creative gene, write straight from the heart. This way, you produce original and compelling content that will have your audience thirsting for more.

  3. Find Your Voice: Don’t be afraid to let some of your personality into your content. Your voice is what sets you apart from others and one of the hallmarks of creativity. Put a little bit of yourself into everything you create.

  4. Tell a Story: Storytelling is proof of creativity and one of the best ways to channel it. Treat your audience to compelling stories, give real-life examples, tell a story.

  5. Keep it Simple: When you’re trying to infuse creativity into your content, it’s easy to fall into the trap of overcomplicating everything. Try to keep it simple and to the point.

  6. Use a Conversational Tone: One way to move from robot to creative human is to have a conversation with your audience. Create content that makes your audience feel like they’re having a chat with a close friend over a glass of wine, not like their seated in a boring chemistry class.


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