Irresistible Lead Magnet Ideas to Grow Your Email List

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Irresistible Lead Magnet Ideas to Grow Your Email List

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FEBRUARY 2018

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It’s difficult to find effective lead magnet tips that can be easily implemented, mostly because of the sheer volume of information on the subject available online. Each business has its own area of focus or expertise and with that comes a unique audience and so it makes sense that lead generation will vary from company to company.

For example, if you own a restaurant, you’ll want to connect with your audience (and prospects) via social channels, whereas a law firm is more likely to seek high-visibility online with search engines.

Ultimately, it’s all about producing the right kind of content to engage your audience and promoting it via the best channels to reach your prospects. In that respect, it should be easy for you to work out your ‘average’ customer profile and the best way of communicating with them with the most relevant and timely content.

Here are five lead magnet tips showing you how to ‘magnetize’ your content, promote it for maximum impact and grow your email list faster.

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Photograph by Elnur via Bigstock

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Our Top 5 Lead Magnet Tips that Really Work!

Create a Cheat Sheet


Everyone Loves Templates

Offering templates relating to your business is always a good way of generating lots of leads. However, you have to make sure that you don’t end up promoting the competition or giving away your trade secrets when you give away templates. Say for example you provide social media services, a template for a Twitter or Facebook ad or a schedule for a social media campaign would be great lead magnets.

Provide Free Training


Create Swipe Files

In advertising parlance, a swipe file is a collection of tested and proven promotional and sales letters but it can be equally useful for compiling a list of just about everything. For example, if you’re marketing to the DIY sector for example, you can create a swipe file of the 50 most amazing creations made from recycled wood.

Produce Your Own Toolkit

Although they are a little more complex to put together, creating toolkits is one of our favorite lead magnet tips. You have to get inside your customers’ head and understand what tools or resources they need to get the most from your service. It could be ebooks, videos, worksheets or how-to guides but as long as it’s relevant, it will definitely help to grow your email list.

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Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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