Is Your Brand Socially Involved? How Do You Show This in Your Content?

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Is Your Brand Socially Involved? How Do You Show This in Your Content?

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Social responsibility is rapidly becoming a very important part of business success. Social responsibility can be defined as the process of giving back to the community. This could be in the form donating money or time to worthy causes, improving the way you treat your employees and your workforce, minimizing the negative impact your business may be having on the environment etc. Overall, social responsibly is ensuring you play your part in making the world a better place.

Most people think that social responsibility is not something that most businesses think about since their ultimate goal is to generate profits. But the reality is that today’s consumer has become much more informed and much more demanding when it comes to ensuring that organizations do right by others. Businesses are thus forced to succumb to these demands because they realize that if they want to have a good reputation and develop a strong image in their particular segment, they would have to be socially responsible.

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In fact, being socially responsible offers several benefits to companies. By becoming more involved in community causes and events, you can generate attention to your brands and your services. By being more charitable and generous, you can generate goodwill among your target market and you can convince potential customers to try your products and/or services.

A very big benefit of embracing the philosophy of social responsibility is that you can use content to promote your efforts and your good deeds. This does not mean you brag about every dollar you donate but it is an opportunity to demonstrate your brand’s social responsibility and your efforts to not only provide high-quality products and services but also to give back to your community and make things better for the society overall.

Here are some content marketer tips on how you can use content to show that your brand is socially involved:

Blogs for Announcements and Events

Most businesses today regularly use blogs to post updates about company policies, products, and services. Therefore, using blogs to talk about any of your socially responsible ventures can be quite effective in communicating that you care about the people around you. For example, if your company plans to participate in a fundraiser for cancer research, you can provide details of the event in a new blog post. This way you are not only communicating the role you will be playing for this worthy cause but you can also generate interest and improve donations for the fundraiser.

Photos and Videos

The world of digital content is incomplete without visuals. While there is no doubt content is what ultimately communicates your core message, the effectiveness of this content can be significantly enhanced with photos and videos. For example, if you are participating in a charity event, make sure you take photos of the event and make videos whenever possible. By sharing these images and videos on the social media and by posting them with your company updates and blog posts, you can not only improve your reader’s experience but will also be able to convey that you are serious about issues that matter to your community and that you are willing to put in the time and effort to ensure that you fulfill your responsibility.

Donate to non-profit organizations

There are a number of non-profitable organizations and charitable entities that are always looking for donations. If you are serious about making a change and if you do plan to donate, you can choose to donate to these organizations. A large majority of these non-profit companies are very vocal about their donors and sponsors and would be completely willing to list your company as a contributor on their website as well as on event promotion material if you choose to sponsor an event. All these improve your reputation, provide your brand more visibility and can even drive traffic to your website. You can further promote these posts and promotional messages on your web page and on your social media pages to further spread the word. These strategies end up benefiting the cause as well the company working for that cause.

Humanize your brand

Efforts that businesses make towards improving the community and being socially responsible can help them humanize their brand. By doing so, companies make their brand more attractive to their target market. Today’s millennial customers are very sensitive and vocal about social issues. By putting a human element in your content marketing efforts and your social efforts, you can improve your emotional branding which, in turn, will improve your customer experience. Often, these very customers will provide you opportunities to spotlight your community efforts and charitable services.

Overall, being a more socially responsible organization is not only good for business but for your community. It will help you connect better with your customers and it will improve your reputation and your standing in the community. Customers today are all for social change, equality, justice, and fairness. They are willing to go out of their way to participate in causes that matter. By participating in these socially responsible causes, you can make them realize that you care about them and you care about things that matter to them. Social media and online news platforms are very quick to pick both the good and the bad about corporate actions. If you do it right, you can use these platforms to communicate the good things you are doing for your community. It will help enhance your image and your reputation.

If you are in need of designing a content strategy that will reflect the role you play within your community, you can contact our content writers at Iris Content. We have been providing content writing services to clients in multiple industries and we know the power of content and how you can use it to better connect with your target audience. Call us today and our content writing experts will be happy to assist you.

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[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider color=”#cc4315″ show_divider=”on” divider_style=”groove” divider_position=”top” hide_on_mobile=”on” disabled_on=”on” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Blog post main Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”FDF3E7″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][et_pb_image src=”https://iriscontent.com/wp-content/uploads/2017/09/Annie-Iankogg.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”right” force_fullwidth=”off” always_center_on_mobile=”on” border_style=”solid” _builder_version=”3.0.74″ show_bottom_space=”on” animation_direction=”left” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_team_member name=”Annie Ianko” position=”Chief Content Officer” background_layout=”light” facebook_url=”https://www.facebook.com/IrisWebContent/” twitter_url=”https://twitter.com/Iris_Content” border_style=”solid” custom_css_main_element=”box-shadow: 0 0 20px rgba(0,0,0,.1);||” _builder_version=”3.0.74″]

Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

Contact Annie for more news about the content marketing world

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