[et_pb_section bb_built=”1″ admin_label=”Top skinny IC Logo Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#cc4315″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_css_main_element=”@media only screen and (min-width: 1350px)||.page-id-25059 .et_pb_section_0, .page-id-25059 .et_pb_section_0 .et_pb_row_0 {||padding: 0 !important;||}” custom_padding=”0px||0px|” custom_padding_tablet=”0px||0px|” global_module=”26126″][et_pb_row global_parent=”26126″ make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”on” allow_player_pause=”off” parallax=”on” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” padding_top_1=”0px” padding_right_1=”0px” padding_bottom_1=”0px” padding_left_1=”0px” column_padding_mobile=”on” custom_padding=”0px|0px|0px|0px” custom_margin=”0px||0px|” custom_css_main_element=”@media only screen and (min-width: 1350px)||.page-id-25059 .et_pb_section_0, .page-id-25059 .et_pb_section_0 .et_pb_row_0 {||padding: 0 !important;||}”][et_pb_column type=”4_4″][et_pb_image admin_label=”IC logo Image” global_parent=”26126″ src=”https://iriscontent.com/wp-content/uploads/2016/07/IC-logo-horizontal-framed-e1468862028685.jpg” alt=”Iris Content logo” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|0px|0px|0px” custom_css_main_element=”@media only screen and (min-width: 1350px)||.page-id-25059 .et_pb_section_0, .page-id-25059 .et_pb_section_0 .et_pb_row_0 {||padding: 0 !important;||}” url=”https://iriscontent.com” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”section” background_image=”https://iriscontent.com/wp-content/uploads/2017/09/68480908-solid-color-wallpapers.jpg” transparent_background=”off” background_color=”#ffffff” parallax_method=”off” padding_mobile=”off” _builder_version=”3.0.74″][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][et_pb_divider color=”#ffffff” show_divider=”off” height=”200″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on” disabled_on=”on” /][et_pb_text admin_label=”Blog Post Title Text” background_layout=”light” max_width=”620px” text_font=”Cantata One||||” text_font_size=”72″ text_text_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” text_line_height=”1.1em” text_font_size_last_edited=”on|tablet” text_font_size_tablet=”52″ _builder_version=”3.0.74″]
Is Your Contact Page Effective and Properly Optimized? 5 Steps to Make It Right
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10
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NOVEMBER 2017
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When you’re building a website, your about us page, blog and homepage takes precedence in level of importance. After all, it’s where most of your visitors will go to, right? Why bother about not-so-importance pages like the contact page.
Unfortunately, most businesses don’t realize the importance of a well-written and eye-catching contact page. Worse still, companies tend to ignore it like a dusty old furniture stored in the attic – it’s outdated.
Moreover, contrary to popular belief, a contact page can do wonders in adding value to your site’s overall search engine optimization (SEO). Instead of treating this page like a long forgotten ex-boyfriend, why not use it as a means to enhance your brand’s image, connect with potential customers and boost your ranking in the search engine results page?
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5 Steps to Optimize your Contact Page
Use Keywords and Optimize Metal Title and Descriptions
If your whole website is peppered with keywords and key phrases, then why leave out the contact page? Strategically place keywords in the text even if the whole page has less than 50 words.
Next, look at your contact us page’s URL. Does it have your keywords? Does your meta title and description have phrases that will boost your keyword count? If not, it’s time to add them in. Also, use all 160 characters in your meta description. The more keywords you use, the better.
Consistency in Name, Address and Phone Number
Sadly, most contact pages of prestigious companies have obsolete or unreachable business phone numbers and addresses. The purpose of a contact page is to provide potential clients and customers a means to reach your business. Imagine wanting to purchase an order for a mug from a company only to call the number and receive a ‘this number does not exist’ message. It puts them off from making a purchase.
Ensure that your business’ name, address and phone numbers are up-to-date. Additionally, all your business’ social media platforms must only state this number and address. Consistency deters confusion that might occur if customers see multiple contact numbers and addresses.
Add Visuals and Video
Okay, so you’ve added keywords, checked your phone number and address and spruced up your meta title and description. Now it’s time to go beyond text and add visuals. High-resolution pictures not only grab a potential customers’ attention; it also improves your SEO. Altering images every few months ensures that the page is fresh. And Google loves fresh content.
Go a step further and add a video. It could be a testimonial from an extremely pleased client or a message from employees to customers. A video gives your client a reason to stay on the contact page and might be just the thing they need to convince them to request a quote for products.
Add a Standard Google and Street View Map
Adding your address is great but adding a standard Google and street view map is even better. It gives visitors an idea about your business’ location. And it contributes to your site’s SEO since it taps into location-sensitive queries.
Most content management systems and WordPress make it super easy to add a street view. To add a street view version of the map, go to Google Maps on your desktop, search for your business, click on the share button, select the embed map option and copy + paste the iframe code unto to your site’s HTML version.
The whole process takes seconds and adds a dash of professionalism to your site.
Keep it Friendly!
Why should your contact page be cold and uninviting when the rest of your website isn’t? Use creative words. Encourage visitors to contact you. Try to connect with them and build a relationship.
Better yet, include testimonials from customers, summarize your about us page and add links to all social media accounts including Facebook, Twitter, Instagram and LinkedIn. And always have a prominently displayed call-to-action (CTA) button. Instead of regular run-of-the-mill CTAs like ‘Buy now’ or ‘Click here,’ use ‘Get started,’ ‘Get your free trial,’ ‘Free demo,’ ‘Talk to a human,’ Give us a shout’ or ‘Press here.’
Use the above five tips to add a little zing and zest to your otherwise neglected contact page. If you need an experienced writer who is well-versed with SEO to pen your contact us page, feel free to give Iris Content a little tap on the shoulder. Also, have you checked out our cool, budget-friendly holidays packages for 2017?
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”17px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][/et_pb_column][/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_padding=”50px|||” custom_padding_tablet=”30px|||” custom_padding_last_edited=”on|tablet”][et_pb_column type=”1_2″][/et_pb_column][et_pb_column type=”1_2″][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”17px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_divider color=”#cc4315″ show_divider=”on” divider_style=”groove” divider_position=”top” hide_on_mobile=”on” disabled_on=”on” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Blog post main Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”FDF3E7″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][et_pb_image src=”https://iriscontent.com/wp-content/uploads/2017/11/Annienn.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”right” force_fullwidth=”off” always_center_on_mobile=”on” border_style=”solid” _builder_version=”3.0.74″ show_bottom_space=”on” animation_direction=”left” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_team_member name=”Annie Ianko” position=”Chief Content Officer” background_layout=”light” facebook_url=”https://www.facebook.com/IrisWebContent/” twitter_url=”https://twitter.com/Iris_Content” border_style=”solid” custom_css_main_element=”box-shadow: 0 0 20px rgba(0,0,0,.1);||” _builder_version=”3.0.74″]
Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
If you need a professional to handle all your content during the hectic festive season, Iris Content is launching a few holiday packages that you can take advantage of. Reach out to us and we will help your business shine this holiday season!
Contact Annie to learn how you can take advantage of our holiday packages.
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