Lead Generation Techniques To Make Your Website a Client Magnet

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Lead Generation Techniques To Make Your Website a Client Magnet

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No matter how great a product you have, the fact is that without ample leads you cannot sustain your business. A business’ sole purpose is to generate sales and make profits. While there are many ways to reach potential customers, inbound marketing has proven to be the most effective and inexpensive way to do so. Inbound marketing is a technique uses content marketing, social media marketing, search engine optimization and branding to attract new customers.

Notice that all the aforementioned marketing efforts require a lesser investment of money as compared to traditional forms of marketing and advertising.

Okay, so you’re a new business aching to meet your sales targets, get new customers and boost your sales revenue. How can you do all this with inbound marketing? Here is some content marketing advice that will help you generate leads:

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Ilustration by RayB via Bigstock

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Engage with your Target Audience

Marketing expert Jeff Bullas recommends directly engaging with leads by answering questions on Quora – a site where users type questions and get answers, responding to comments on social media, creating quizzes with the help of QuizBox, commenting on other blogs and using live chats in place of FAQs on your website.

Interacting in forums is a great way to directly connect with your audience and show them that you can add value to their lives. Don’t be afraid to invest some time and effort in actually starting a conversation with potential customers.

Use Email Marketing Wisely

Emails can be an effective way to generate leads provided you use them wisely. Spamming your leads with information they don’t want will only lead to a loss of prospective customers.

Use the below content marketing advice to write a compelling email:

  1. Make the subject line enticing by asking a question, highlighting an offer or providing an answer to an oft-asked question. Feel free to use emoticons J

  2. Make the email informative. No customer wants to read about how awesome your product is. They want to know how your product can add value to their lives or solve their problems.

  3. Always (and I mean always) insert relevant social media links (if you can make them into buttons then bonus points to you, my friend!).

  4. Adding text is great but inserting images, GIFs and videos is even better. Visual elements always enhance content.

  5. Have a prominently displayed call to action button on the top and bottom of the email.

  6. Creating an e-newsletter makes sense if you’re clients are businesses (aka B2B). Newsletters can be the perfect medium to inform clients about the latest industry news and share insights.

Use Hashtags and Images

Social media is a powerful force on the Internet – and it’s the best way to generate leads. However, mastering it can be quite difficult. Still, a good rule of thumb is to use the most useful hashtags and add high resolution images to each and every tweet, Facebook and Instagram post you publish.

Why do most content marketing advice emphasize the important of using hashtags? Because love ‘em or hate ‘em, they are the easiest way for prospects to find you.

Invest in New and Emerging Technology

Social media may be a compelling force online, but it’s rapidly changing every year with the introduction of new and emerging technology. For example, seven years ago no one would’ve imagined that Instagram and Facebook would give ephemeral content so much importance. Ephemeral content is basically content that only lasts for 24 hours. Think Instagram and Facebook stories.

Therefore, it’s essential to keep abreast of the latest developments in technology and utilize it to reach more members of your target audience. Make content more interactive by using Instagram and Facebook stories. Go live and show customers some behind-the-scenes footage of a photo shoot or the creation of a product. Or use virtual reality by creating a snazzy video game. Get creative.

Use Influencers that Share your Business’ Values

One of the most recent content marketing advice that makes a whole lotta sense is harnessing the power of influencers. These socially active people already have an army of followers that are dedicated and loyal to them. They will listen to their influencer’s message. Why not leverage this to your advantage?

Reach out to an influencer that is most likely to use your product and shares the same values as your business. Give it a try. It can be a powerful tool to get more leads.

Blog, Blog, Blog

Blogging isn’t rocket science. It’s really simple. All you need is good researching skills and a command over the English language. If you haven’t started blogging, start now. But bear these tips in mind:

  1. Always aim to publish high quality evergreen content.

  2. Add a call to action button at the bottom of every blog post.

  3. Entrepreneur provides an important content marketing advice: Have a sign-up section for your newsletter.

  4. Don’t forget to add visuals!

Attend Networking Events

I know I know. Attending networking events requires oodles of time and effort. Some people are petrified of face-to-face interactions. In the digital age, do we really need to go out there?

Well, yes. As Hubspot rightly points out, networking events are a good opportunity to grow your business by mingling with potential clients (for B2B), customers (for B2C) and like-minded businesspersons. Always offer some value and help in all interactions. And don’t take the event too seriously! Smile, connect and have fun.

Final Thoughts

Generating leads is serious business. It requires a significant amount of effort and time. However, using the above tips and finding what works for your business with a little trial and error can help you reach leads and convert them into paying customers. It may be difficult at first, especially if you’re a new business. But keep at it. Soon, you will have a flock of leads that will help you thrive your business.

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Annie has over 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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