Updated: Jan 21
Like it not, social media has become an integral part of many businesses and industries over the past decade. It has provided means to small and big businesses to market their services and bring in revenue by converting visitors to customers. It’s crucial for every brand to follow the latest trends and avail all the possible opportunities in order to showcase the brand and stay in touch with the target audience.
Facebook, Twitter, Instagram, and other social media platforms like TikTok have evolved, changing the way we interact and consume content online. These platforms have been playing a major role in marketing campaigns to engage potential consumers. With emerging trends, tools, and features, social media platforms have also become saturated with rising competition among businesses. Therefore, it’s important for social media marketers to plan their campaigns using the right strategies and trends.
Here are some insights into how social media content will be done in 2021:
1. Conversational Marketing:
The challenges that 2020 brought into our lives including the pandemic, taught us the importance of connecting with each other through social media. Brands all over the world, have found this opportunity to connect with their existing and potential consumers through emotional values attached to certain social issues. Though sales are also a major priority for businesses but engaging customers through conversational marketing on social media will be one of the biggest trends in 2021. Conversational marketing involves social messaging, polls, and other interactive one-to-one content. It allows you to build a relationship with your consumers through personalized content.
2. Short Videos:
Without any doubt, videos are the most engaging and entertaining content that you can find on social media. Whether it’s Facebook, Instagram, Tiktok, or Twitter, short-form videos have become popular especially during the pandemic as there has been an increase in the number of social media users. Short videos are easy to create and watch. To engage more people in social media campaigns for your brand, it’s crucial to level up your game by creating short videos regularly using the latest features and trends. Long videos gained popularity after the launch of IGTV. However, TikTok and Instagram reels have turned short videos into a new trend that will be dominant in the year 2021. Big brands such as MAC cosmetics, Guess, and the NBA have been frequently using TikTok, targeting vast audiences and making their products/services more accessible.
3. Augmented Reality:
If you are new to this concept, augmented reality is a technology used to enhance user experience by creating virtual augmentations. Over the past year, AR has become prevalent and extensively used by social media platforms such as Snapchat and Instagram. Many businesses and brands have been incorporating AR filters in their social media stories. Especially during the pandemic when retail stores were shut down, marketers started to invest in AR to create interest among their users and engage them online through this emerging technology. One of the most popular examples is the diamond Instagram filter created by Vogue Australia on their 60th birthday. AR technology is predicted by many experts to be one of the top social media content in 2021.
4. Personalized Social Media Marketing:
With the increase in new brands on social media, people have become very selective about what content they want to consume. However, to target the right audience, many businesses have started personalizing their social media campaigns. You might be thinking about what a personalized marketing technique is. It’s simply personalizing the content according to the targeted demographics and consumers’ data. The biggest example is the ads that you see on your feed in your daily lives. The ads that show up on your social media feed is content, tailored according to your search and purchase record. According to many experts, brands will take personalization in their social media marketing campaigns to the next level in 2021. This will make it easy for them to target the right audience and stand up against saturated businesses.
5. Going Live:
The trend of going live became even more popular when the pandemic hit the world. Not only brands but many celebrities and influencers started using the “Live” feature to interact with their followers. The live streams by the brands and individuals is a great way of engaging followers and bringing new organic consumers to their social media accounts. No doubt, the live video stream has become one of the most popular social media content types with the highest engagement rate. If you want to level up your social media content game, live videos are going to be one of the big wins in 2021.
Summing up, social media content for your brand must be planned strategically in order to survive in the saturated market. As 2021 is going to bring even more opportunities, you can only dominate if you are planning the content using the latest trends with highly-used social media features.