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Some of Hollywood’s 2017 Blockbusters and Their Essential Content Marketing Lessons
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DECEMBER 2017
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2017 has been a great year for the film industry, with plenty of releases captivating filmgoers around the world. In addition to inspiring us on an emotional and artistic level, they also present some valuable insight into creating more effective content in 2018.
We can learn some important lessons about content marketing with the help of some of the biggest blockbuster films of 2017. These are some of the top content marketing tips for 2018 that we have gathered from the best movies of the year.
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Photograph by Kesu01 via Bigstock
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Beauty and the Beast – Feel Free to Repurpose Content
Grossed $1.2 Billion Worldwide
Image via Disney.com
While content marketing is all about creating original content that is of value to readers, you can make the most of existing content by reusing it in a new context. Take Disney’s Beauty and the Beast, for example. The original fairy tale was retold by Disney as an animated film in 1991, and it was the first-ever cartoon movie to be nominated for the Academy Award for Best Picture. Over 25 years later, Disney re-released Beauty and the Beast as a live-action film that has become one of the highest-grossing films of all time.
This serves as an important content marketing lesson for 2018 – it is okay to repurpose content, and it can even boost your profile. Take existing content that has already performed well in one format, and recreate it in another. If you have a very popular blog post, turn it into a video. Is one of your Slideshare presentations performing well? Why not make it into an infographic? You can reach a whole new audience by giving some of your content a makeover.
Justice League – Have a Plan
Grossed $213 Million Worldwide
Image via Digitaltrends.com
Justice League demonstrates the importance of effective planning. This past year, Batman, Superman and Wonder Woman have starred in their own films and the remaining Justice League characters (Aquaman, Cyborg and The Flash) will be getting their own movies over the next two years. To bring all of these strong characters together takes plenty of planning, and the DC team has shown just how important it is for you to really map out how you plan to create your content.
When developing your content in 2018, ensure that you have a cohesive plan. Remember these important steps for developing an effective content marketing strategy:
Define your goal
Develop your brand story and branding guidelines
Find out who your target audience is
Plan content that will inspire, educate and entertain throughout the year
Create a channel plan to determine which platforms will best tell your story
Thorough planning will keep your content cohesive throughout the year and ensure that you are consistent when telling your brand’s story. As such, you’ll be able to hold the attention of your followers and customers over the course of the coming months.
Get Out – Take Risks
Grossed $253 Million Worldwide
Get Out was considered a surprise hit when it was released in cinemas in February 2017. What was presumed to be “just another scary movie” introduced an entirely new genre that explores societal horrors. Earning an impressive 99% Fresh rating on Rotten Tomatoes, the film shows that taking a big risk has the potential to pay off tremendously.
So, when you’re developing content in 2018, don’t shy away from anything that you might deem too risky. If you have an idea that might be considered a bit unusual, go for it. You never know who will see its value.
Dunkirk – Remember to Create Unique Content
Grossed $316 Million Worldwide
Image via Opendemocracy.com
Over the course of the past few years, we have seen fewer and fewer original films. This year, there were only three films among the 20 top-grossing movies in America that weren’t adaptations, remakes or sequels. Dunkirk was one of these original films, and it has one of the highest ratings on Rotten Tomatoes (92%) of the lot.
This goes to show that unique content continues to be the cornerstone of a great marketing strategy. While you can still hop on board with trending topics, remember that your content creation in 2018 should always be original. You want your brand to be an authority and for potential customers to look to your content for valuable and insightful information.
Boss Baby – Just Be Entertaining
Grossed $492 Million Worldwide
Image via PNGMart.com
Boss Baby is far from becoming the next Citizen Kane, but it sure as heck was entertaining. This cute animated feature starring Alec Baldwin was the 13th highest-grossing film of the year. It features a star-studded cast with Steve Buscemi, Lisa Kudrow and Tobey Maguire, and is just an overall cute and quirky film.
So, when it comes to developing your 2018 content, don’t forget to have fun sometimes. Not all of your content has to tremendously intellectual; some of it can serve the sole purpose of being entertaining. As long as it reflects your brand and attracts your target audience, amusing content can bring huge benefits.
What we’ve learned from these amazing movies will certainly influence how we create content in the coming year. To ensure that you’re distributing valuable, entertaining and unique content in 2018, trust Iris Content’s team of copywriters to help you out. Our Year-End Content Sale offers you the chance to start off 2018 with a bang – with professional blogging, web writing and SEO services that will boost your brand’s profile.
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Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
If you need a professional to handle all your content during the hectic festive season, Iris Content is launching a few holiday packages that you can take advantage of. Reach out to us and we will help your business shine this holiday season!
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