Stephen Hawking Lessons on Disaster & Difficulty That Will Change How You Create Content

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Stephen Hawking Lessons on Disaster & Difficulty That Will Change How You Create Content

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Stephen Hawking lived a life filled with triumphs and tears, victories and defeats as well as successes and failures. He was primarily recognized for his thoughts and theories on the universe, astronomy, physics, cosmology and life as we know it. However, what you may not know is that Stephen Hawking shared profound lessons on disasters and difficulties that can help you to forever change your content development and marketing strategies. How so?

The Potential Disaster of Artificial Intelligence

“The development of full artificial intelligence could spell the end of the human race.”

Futuristic movies and science fiction books over the years have focused on the integration of artificial intelligence into modern-day life. It seems as if the digital age has been able to help in a lot of different areas and industries to boost efficiency and productivity while saving time and money. However, as Stephen Hawking warned in the above-referenced quote, full artificial intelligence could be more disastrous than delightful.

How does this apply to content marketing and development? Think about the various forms of artificial intelligence and automation that have emerged within this industry just within the past 5-10 years. For instance, the basic concept of content spinning has even transitioned into the automated world of applications and online platforms that need minimal intervention and input from actual writers to pump out content as if it was processed through an assembly line.

The more we remove the active thought, creativity and originality of the human mind from our published and posted content, the closer we get to the disastrous brink of losing that connection and engagement with our audience, customers, clients and target market forever.

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Avoiding the Danger of Expressing Anger and Complaints

“People won’t have time for you if you are always angry or complaining.”

It may be difficult to remember the Internet before it became a melting pot filled with boiling arguments, heated rants and overcooked expressions of anger and complaints. At its core, social media platforms can be used to connect with and engage prospective and existing customers. You can effectively generate a substantial amount of traffic to your content and online presence in general with a little assistance from high-quality social media pages, profiles and posts.

The bottom line is that you will never be able to accomplish those goals if you simply use social media as a soapbox for negativity. Even if you save the rants and complaints for your personal social media pages, you will still find that you repel more prospects than attract them to your business – especially those potential leads within your warm market/inner circle (friends, relatives, colleagues, etc.) who are constantly exposed to those types of posts. Chances are that they would have already blocked your posts from their respective feeds long before you start sharing links to your professional content and advertisements.

Understanding the Apparent Danger of Aggression

“The human failing I would most like to correct is aggression. It may have had survival advantage in caveman days… but now it threatens to destroy us all.”

Stephen Hawking hit the nail on the head when it comes to aggression when you analyze the animosity and aggressive attitudes that place wedges between people and groups in the world today. It is important to note that this type of unhealthy aggression may also affect your content development strategies. How so?

An excessively aggressive attitude may force you to focus more on beating your competitors than developing quality content. Instead of working on building organic exposure and applying healthy SEO principles and practices, you may start to settle for bending the rules a bit to try to get ahead. Keep in mind that this mentality is essentially why the Google Penguin updates were developed, penalizing and hindering the growth of a vast number of websites and webpages year after year due to the aggressive “rule-bending.”

Just because your market may be saturated with competitors does not necessarily mean you are in “survival mode” and need to start looking for shortcuts and exit routes. Take the steps to develop, market and promote your content the right way. The only thing you should be aggressive about is analyzing your analytics. You can also aggressively think of new & effective ways to captivate and keep the attention of your target market without bending or breaking the SEO rules put in place to help you build your online presence – not break it down.

The Value of Determination to Overcome Difficulties

However difficult life may seem, there is always something you can do and succeed at. It matters that you don’t just give up.”

You may not generate a desirable amount of traffic today, but that does not mean it will stay that way tomorrow. Your online presence may be relatively unknown and overlooked within your target market today to a point where you and your friends seem to be the only people reading your content and visiting your website. However, all of that can change with time if you effectively navigate your content through the approaching storms of disaster and difficulty.

Dive into your research and studies of SEO and quality content marketing strategies the way that Stephen Hawking dove into what he was passionate about in his own personal and professional life. Throughout his career, there were numerous occasions when he had to scrap his ideas and go back to the drawing board to come up with something better in the long run. Throughout your career path as a content developer and marketer, chances are you will need to overcome the same roadblock. The key is to remain positive about the future of your online presence and take the necessary steps now to strategically build a high-quality online presence that survives the test of time.

As Stephen Hawking once said, “look at the stars and not at your feet” because the sky is the limit when it comes to the growth and potential success of your online presence if you handle disasters and difficulties effectively time and time again.

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