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The 10 Worst Social Media Tips You Could Ever Get
If you’ve ever walked into an ice cream store and seen all the customers hovering around a new flavor, you’re going to get what we’re talking about.
That flavor is popular, and you know which one it is by the long line of people salivating in anticipation for it. Those who have tried it either love it, or find it mediocre. Few will turn their noses up at it. They’ll put it down to something they had to try.
Social media marketing tactics are similar. It’s impossible to bring up the online industry without the topic making an appearance.
Love it or hate it, there’s no way to ignore it. Sites like Twitter, Google+, Facebook and Instagram have become platforms for many successful social media strategies.
Let’s look at a couple of common practices that may seem harmless but are rather saboteurs for the best social media strategies.
Use Hashtags – A Lot
Hashtags are great for getting involved in a conversation. But, there’s no rule of thumb to correct usage. When you cramp your message with hashtags, it’s too easy to lose sight of what your post needs to accomplish.
Don’t Engage with Your Followers
We actually guffaw at this. There are people out there giving tips on social media strategies that involve not clogging up your follower’s newsfeeds.
If you get involved in a Twitter conversation with someone, the only people who will see it are those who follow both of you.
Besides that, if you fail to engage your faithful followers, you risk missing the opportunity for genuine interaction.
Use Trending Words
By all means jump aboard the trending word wagon. But don’t overdo it. Using trending, or even slang, words like” yolo” or “bae” means you’re creating artless content.
Publish, Publish, Publish
You want to be publishing consistently, but you still need to focus on quality over quantity. If you’re worried about how to use social media for marketing, make sure you are distributing content your prospects and customers care about.
Automate Everything
Automation should be used in moderation. Plan out the majority of your posts for the week ahead. But continue to log into your social media networks to track interactions.
Social media is about being in the moment. You need to find a healthy mix of automation and being instantaneous.
Use Social Media as a Marketing Channel
Don’t make social media your primary focus. If all you do is blow your own trumpet and drive those hard sells, consumers are going to click elsewhere. Social media users are social – they don’t want to be bombarded with marketing speak.
If Potential Customers Aren’t on Social Media, You Don’t Need to Go There
It doesn’t matter if your prospects are hanging out on social media or not, your business needs to be. People don’t go risking a paper cut flipping through the yellow pages to find a business. Not when they have everything at their fingertips online.
Have Different Accounts for Different Parts of the Business
Huh? We were left scratching our heads over this one. Start out with one main account and focus on building a loyal tribe of followers, then branch out if you have to.
Negative Reviews Be Gone!
Don’t like that review a customer left? Think before hitting delete. Removing negative comments and reviews means you have something to hide. Besides, they offer a good opportunity to turn things around and correct negative experiences.
Social Media Marketing Tactics? You Don’t Need Those
If you want to create the best social media strategies, you need a plan. Successful social media strategies allow you to check what works and what bombs.
The best way to start is to figure out where most of your customers are spending their time and build a strategy around that network.
These are some of the worst tips on social media strategies we’ve come across. If you need help with your social media marketing tactics, get in touch with Iris Content today.
What are the worst tips you’ve ever heard?
Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
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