The Best Content Marketers Of 2017 And How Their Work Will Shape The Next Year In Content

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The Best Content Marketers Of 2017 And How Their Work Will Shape The Next Year In Content

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DECEMBER 2017

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Research has shown that top content marketers have a content marketing strategy, are committed to content marketing, deliver consistently and they are realistic about what their content marketing can achieve. Below are a number of the best content marketers who helped shape both 2017 content and will continue to shape content marketing in 2018.

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Photograph by  sonchacha via Bigstock.com

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Joe Pulizzi


Joe Pulizzi is founder of Content Marketing Institute (CMI) which helps educate people on content marketing via articles, podcasts and research. CMI has even created an event, Content Marketing World, which is the largest content marketing-focused event in the world. They help not only viewers who read their articles and visit their website but they also help companies change up their marketing.

Joe will continue to mold content marketing in 2018 because he is continually doing research and looking into what the new trends are and what would work best in content creation. He has also been in content creation since 2007 so he has the experience and knowledge of past years to help guide him in 2018.

Alex Hisaka


Alex Hisaka has continued to create great content in 2017. She is able to look at the current trends and market as it is now, and create content based on that information. Not only has she worked hard to create the content she has, she also says that she wants to “go back to the fundamentals of marketing: how can we sell more products…?”

Alex’s work will help shape 2018’s content because she has shown us how to make content more personal and more relevant. Look at the content you are creating and then look at the market you are creating it for; you want to make sure the content is specific to your audience and is able to connect with your consumers.

Lee Odden


Lee Odden is CEO of TopRank Marketing and has consulted for a number of Fortune 500 companies. He was recognized as one of the top ten B2B and Digital Marketers by Onalytica. His approach to marketing is “attract, engage, convert”. He says you should attract consumers by constantly creating good content. Then you want to engage them by keeping ahold of their interests so they continue to come back. Finally, you want to convert your consumers into loyal advocates who will spread your content and continue to come back to you.

This approach will continue to be relevant in content marketing in 2018. Not only are these three key steps to creating and keeping an audience but they also are relevant regardless of the market for which you create content. Your content should be great but after that, you need to keep your audience in mind in order to continue to grow.

Chad Pollitt


Chad Pollitt has written books about the topic, is a partner and Vice President of Native Advertising Institute and is an Adjunct Professor of Internet marketing at Indiana University Kelley School of Business and an Adjunct Instructor at Rutgers University as well. He has also been named a member of Forbes Top 100 list.

He is a strong voice in the content creating world because he has published many articles on the topic and his books go into detail about topics such as “the 2017 native advertising landscape” and “who should own paid content distribution”.

Chad will continue to be a voice in content creating in 2018 because he extensively researches these topics in order to provide the most accurate and timely information possible to the masses. Whether that be via books or articles he’s written in the Wall Street journal, his content is out there and is accurate for our time.

Karen McGrane


Karen McGrane has helped large clients like The Atlantic and Fast Company with their content strategy. She currently manages Bond Art + Science, which is a “user experience consultancy” which she created in 2006. Previously, she worked at Razorfish and helped on redesign initiatives for clients like The New York Times and Disney.

Karen has focused on user experience design, so how the content is presented and experienced by the consumer. Having the consumer experience the content is important to keep in mind. Viewers may not even want to read or view the content that is presented to them if the content already seems uninteresting or boring. Keeping your content focal to the consumer helps aid in the spread of your content.

Linda Boff


CMO at GE, Linda Boff works to experiment with content and marketing in her role. She has become a risk taker in regards to marketing innovation and aims to keep her brands relevant and current.

She wants to make sure her brand, GE, is on the cutting edge and makes sure to do that by using a number of different creative agencies. Her content shows that not only does your content need to be relevant to your audience but you also need to keep in mind what the current climate or topics or trends are in your field. You want to stay unique yet true to your brand.

Continuing into 2018 with Content Marketing, the trends will continue to change and it’s necessary to keep up so your content stays relevant, that’s where Iris Content, can help. We will make sure your content is on par with influencers and will remain trendy to your readers.

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nnie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

If you need a professional to handle all your content during the hectic festive season, Iris Content is launching a few holiday packages that you can take advantage of. Reach out to us and we will help your business shine this holiday season!

Contact Annie to learn how you can take advantage of our holiday packages.

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