The Content Marketing Hacks You Will Need for 2018 Success

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The Content Marketing Hacks You Will Need for 2018 Success

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DECEMBER 2017

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2017 is almost over and the world of marketing has never been more robust. However, as many businesses have gone hi-tech, content marketing has also become very competitive. It is thus evident that any business that wants to be successful in 2018 will need to adopt new strategies and spice up their activities in the coming months.

Here are some content marketing hacks and content marketing tips for 2018:

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Photograph by  Sergey Nivens via Bigstock

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Changing Content Needs

There is no doubt that the world of business has become digitized and this has led to change in the type of content we generally see online. An effective content writing will require more than a blog written by a high school student or an undergraduate. Instead, content creation in 2018 will have to be more professional and will have to adhere to a certain format and style. In other words, for 2018, you will need to reassess your content and make it light, business-like and yet at the same time, interesting and appealing enough to attract potential customers.

Use Of Videos

2017 was the year where images were used hand in hand with content to communicate the marketing message. In 2018, one should expect to see more images but at the same time, the use of videos will also increase. Many businesses today are making short videos about their products, services, corporate mission and vision, goals etc. It has been observed that a large percentage of customers prefer to watch videos instead of reading long articles and blogs. Videos will be utilized to support content in 2018. Businesses will need to have production skills and the talent to make their videos stand out. These videos will need to be professionally made and placed strategically so that they can have maximum views. To determine if the videos are making a difference in your marketing, you will also have to regularly analyze the success and effectiveness of your video content strategy and material.

Smart Speakers And Interactive Experiences

One of the things that marketers will catch on to in 2018 is the use of smart speakers and interactive experiences for their target audience. 2018 content will no longer be limited to textual information but the goal would be to provide readers an interactive experience. We will soon be saying goodbye to static marketing and open our minds to dynamic interactions. Consumers are already interacting with virtual assistants like Siri and Amazon Echo. This means that content marketers will have to consider having engaging content and exciting personalized experiences.

Honesty, Transparency, And Reliability

The world of content marketing has sometimes gone rogue with false promises and leads. This can be a major turn off for many potential customers. For 2018, experts agree that content marketers need to be honest, reliable and offer transparency. Using social media to trick customers is no longer going to work because word spreads fast on cyberspace when marketers offer shady deals. So for successful content marketing in 2018, markets will have to offer honesty and transparency and will have to establish rigid policies and codes of conduct for everyone to follow. Building trust is a key to attracting customers. Content marketers will have to be more open to disclosure and will have to use a tone that shows empathy and respect for the customer.

Content Will Still Be Important

One thing that will not change in 2018 is the need for content. Even the best videos and the most amazing interactive experiences will fail if the content is weak. That is why marketers will require original, easy to understand and up-to-date content.

Social Media Engagement Ups the Game

Using social media as a platform for content marketing started in early 2017 and this trend is set to continue for a few more years. So anyone thinking about boosting their business should consider establishing a platform on social media sites like Twitter, Facebook, MySpace, and Google. The important thing is to make the right comments, use appropriate tone and engaging content on social media with backlinks to the main page.

Blogging Remains Relevant

There is no question that having a company blog can ensure that you have a steady stream of customers. Content marketers will have to continue using regularly updated blogs with original and interesting content. Blogs should ideally have a comments section and content managers should closely monitor and respond to any feedback, queries or questions. Customers do what to know about the products and services that are being offered and the best way to tell them is through a blog. While it is important to have unique and fresh content, this can be difficult over the long run. So if you run out of ideas, refurbish the old ideas, share your hacks and offer some tips.

Customer service = Listening+ Engagement

No matter what your business is about, content marketing must be supported by excellent customer service. Reply promptly to comments and questions asked by your readers. Make your customers feel important and when you are in the wrong, just admit it. A simple argument can quickly turn into a major nightmare in the world of cyberspace.

Overall, it is evident that while there may be technological advancements and additional tools in 2018, content will still remain very important to any digital marketing efforts. That is why businesses will need content writers who can provide the necessary content which is original, interesting and current. At Iris Content, we have a team of content writers who have significant experience in several industries. It is our goal to provide you content that will help you with content marketing in 2018 and that will help you gain the attention of your target audience. We understand that simply posting long-winded and dry articles and blogs will no longer work in 2018. We also realize that SEO optimized text will become even more important in the months to come. Contact us today for our content writing services and we will happy to assist you with all your needs.

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Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

If you need a professional to handle all your content during the hectic festive season, Iris Content is launching a few holiday packages that you can take advantage of. Reach out to us and we will help your business shine this holiday season!

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