The Do’s and Don’ts of Being Visible on Social Media in 2018

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The Do’s and Don’ts of Being Visible on Social Media in 2018

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JANUARY 2018

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Social media is growing every day. In 2018, your social media pages will need the best content writers, a unique voice, and an edge over other content marketers. If you hope to develop some of the best content in 2018, you’ll need to enforce the right strategies.

So what does it take to become visible on social media?

It all starts with the content.  The content you post will depend on your brand, your audience, and your goals. To create the best content this year, use social media to your advantage. Your 2018 content marketing goals should include hiring the best content writers out there who can write great content for your social media platforms while keeping up with 2018 content trends.

Here are some of the best content writing tips that you should be using, as well as the do’s and don’t of content creation in 2018.

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Photograph by golubovystock via Bigstock

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The Do’s of Being Visible on Social Media in 2018

2018 content creation depends entirely on the voice of your brand and the engagement of your audience. Creating content in 2018 is about more than just hiring great content writers and using social media. You need to have content that is true to your brand and resonates with your audience

Here are some of the best content writing tips for this year as well as some added content advice on how you should be applying different strategies to your social media pages to grow in visibility this year.

Stay Consistent

2018 content creation is about delivering. Social media is fast-paced and ever growing. If you’re not able to keep up with the pace, you will fall behind. Anybody who gives you content advice in 2018 will tell you that you need to be consistent. Not only does this mean posting frequently and consistently on platforms like Facebook, but it also means being consistent across all your social media platforms. Of course, you’ll want to hire the best content writers for this. Also err on the side of caution: don’t overpost. Find a balance and see what works for your brand.

Be Original

One of the best pieces of content advice you will receive for creating content in 2018 is to be original. You’ve got to set yourself apart from your competition and show that you are a leader in 2018 content creation. Make your content stand out. Be creative and make your audience remember you.

Content creation in 2018 will be about more than just delivering content — you also have to engage with your audience, which we will get to in the next point.

Change Passive to Engagement

2018 content trends show that engagement with your audience will help increase your visibility on social media as well as on the world wide web. Your content in 2018 needs to be engaging, witty and fun. Don’t ignore the importance of comments and engaging with your audience. Have conversations with your audience and give them the opportunity to engage with you. Some of the best 2018 content writing tips you’ll receive will include how to engage with your audience and make them feel valued.

Great content creation in 2018 involves creating content that allows you to engage with your followers in meaningful ways that will bring them back to your pages and get them to recommend you to their friends and family.

Take a look at these other content creation tips which will give you an edge over your competition:

  1. Promote yourself

  2. Be creative

  3. Go Live

  4. Analyze your metrics

  5. Know your audience

  6. Show off your personality

  7. Optimize for mobile

  8. Quality, quality, quality

  9. Educate your audience

The Don’ts

Don’t Overdo It

2018 content marketing is a lot different than it was five years ago. Social media has blown up, which means that most businesses are developing different (and effective) strategies to profit from it.

Although social media is effective, you need to make sure that you don’t overdo it.

Don’t put yourself on every single social media platform and don’t post every single hour of every single day. Focus on narrowing your content needs for the specific platforms you will use and grow. You should post regularly, but not so much that you overwhelm your audience.

Don’t Neglect Your Followers

If your followers and audience are engaging with your content, it’s your responsibility to engage with them as well. 2018 content marketing trends are all about the engagement. Make your content and your brand visible by remembering who your followers are and engaging with them the best you can.

Don’t Neglect your Profile

It’s 2018 — content creation on your social media pages depends on what your audience engages with. Never neglect your social media pages, as social media may be the only way some of your audience sees you. Neglecting your social media in 2018 will give your competition an edge over you and will make you disappear, rendering you virtually invisible in the social media space.

2018 content creation requires skill, versatility and the right content marketing strategy. If you need content advice in 2018 and aren’t sure where to start, sprucing up and improving your visibility on social media is good place to start.

The Best 2018 Content Writing Tips

Here are some additional content writing tips for this year.

  1. Know your audience

  2. Know your brand

  3. Hire the best content writers

  4. Use your knowledge

  5. Narrow down your niche

Your 2018 content is likely going to receive a lot of engagement if you are following the right content creation tips. 2018 content marketing relies on using the right strategies and creating content that is engaging, informative, and interesting. Don’t ignore 2018 content trends! Some of the best content writing tips for this year include engaging with your audience and writing in a unique, creative voice that sets you apart from your competitors, making your social media in 2018 more visible than ever before.

If you need content advice in 2018, you’ve reached the right place. Iris Content has the right team, knowledge, and skills to help you accomplish your content marketing goals in 2018 and provide you with the best content writing tips possible. Iris Content can offer you great advice on creating content in 2018 that fits your business goals and needs. Contact us today for more great content creation tips and how to stay ahead of the game in social media this year.

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Annie has 20 years of experience as an editor, content marketer and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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