The Iris Content Creators: Khalid Maghni Proves Human Writers Are Not That Easily Replaceable with A

[et_pb_section bb_built=”1″ admin_label=”Top skinny IC Logo Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#fce1c1″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_css_main_element=”@media only screen and (min-width: 1350px)||.page-id-25059 .et_pb_section_0, .page-id-25059 .et_pb_section_0 .et_pb_row_0 {||padding: 0 !important;||}” custom_padding=”0px||0px|” custom_padding_tablet=”50px|0|50px|0″ next_background_color=”#ffffff” custom_padding_last_edited=”on|desktop” global_module=”26126″][et_pb_row global_parent=”26126″ make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”on” allow_player_pause=”off” parallax=”on” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” padding_top_1=”0px” padding_right_1=”0px” padding_bottom_1=”0px” padding_left_1=”0px” column_padding_mobile=”on” custom_padding=”0px|0px|0px|0px” custom_margin=”0px||0px|” custom_css_main_element=”@media only screen and (min-width: 1350px)||.page-id-25059 .et_pb_section_0, .page-id-25059 .et_pb_section_0 .et_pb_row_0 {||padding: 0 !important;||}” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_image admin_label=”IC logo Image” global_parent=”26126″ src=”https://iriscontent.com/wp-content/uploads/2016/07/IC-logo-horizontal-framed-e1468862028685.jpg” alt=”Iris Content logo” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” custom_margin=”0px|0px|0px|0px” custom_css_main_element=”@media only screen and (min-width: 1350px)||.page-id-25059 .et_pb_section_0, .page-id-25059 .et_pb_section_0 .et_pb_row_0 {||padding: 0 !important;||}” url=”https://iriscontent.com” show_bottom_space=”on” _builder_version=”3.0.101″ align=”center” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”section” background_image=”https://iriscontent.com/wp-content/uploads/2018/05/bigstock-204451456.jpg” transparent_background=”off” background_color=”#ffffff” parallax_method=”off” padding_mobile=”off” prev_background_color=”#fce1c1″ next_background_color=”FDF3E7″ _builder_version=”3.0.101″][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][et_pb_divider color=”#ffffff” show_divider=”off” height=”200″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on” disabled_on=”on|on|off” /][et_pb_text admin_label=”Blog Post Title Text” background_layout=”light” max_width=”620px” text_font=”Cantata One||||” text_font_size=”72″ text_text_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px||0px|” text_line_height=”1.1em” text_font_size_last_edited=”on|tablet” text_font_size_tablet=”52″ _builder_version=”3.0.101″]

The Iris Content Creators: Khalid Maghni Proves Human Writers Are Not That Easily Replaceable with AI

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Blog post main Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”FDF3E7″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” prev_background_color=”#ffffff” next_background_color=”#000000″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][et_pb_text background_layout=”light” max_width=”620px” text_font=”Montserrat||||” text_font_size=”24″ text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”10px||0px|” text_line_height=”1.4em” text_font_size_last_edited=”on|tablet” _builder_version=”3.0.101″]

Here at Iris Content, we strongly believe we are more than just another copywriting agency. We are a well-balanced team of creators. Coming from different walks of life, our experiences set us apart as individuals, but we are brought together by an overarching passion for the written word. A passion for research and content writing, a desire to help our clients achieve their goals. Aiming for excellence, we are stronger together, as a content team. Starting this May, every month, you will find out in this blogging section what our writers have been up to, what their take on the content world is. Because our content is not automatic and soulless, because our team members have their own voices and their own expertise that you can now benefit from directly.

[/et_pb_text][et_pb_text background_layout=”light” max_width=”620px” text_font=”Montserrat||||” text_font_size=”20″ text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”30px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|tablet” _builder_version=”3.0.101″]

Khalid Maghni: Can I Be Replaced by AI?

AI is all the rage these days. Who hasn’t heard about advances in autonomous driving or chatbots? But perhaps the hottest topic associated with AI is how it destroys jobs. For content writers, this is a question worth asking. What does the future look like? Will AI beat me at my own game and surpass the skills I spent so much time developing?

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_padding_tablet=”17px|||” custom_padding_last_edited=”on|tablet” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_image src=”https://iriscontent.com/wp-content/uploads/2018/05/bigstock-Man-vs-Machine-Competing-in-th-200605558.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”on” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_main_element=”max-height=600px” _builder_version=”3.0.101″ show_bottom_space=”on” /][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][et_pb_text background_layout=”light” max_width=”620px” text_font=”Montserrat||||” text_font_size=”20″ text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”30px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|tablet” _builder_version=”3.0.101″]

AI Tech Is Definitely Evolving Fast

Researchers are relentlessly working to improve AI’s capacity to produce reliable content that readers won’t be able to distinguish from human writing. Content automation currently relies on two main technologies: Natural Language Processing (NLP) and Natural Language Generation (NLG). The former analyzes and understands language, while the latter processes data, follows a pre-set template and builds a structured narrative.

This level of automation is very effective for producing fact-driven content like sports and financial reports, legal documents, clinical reports, product descriptions, political speeches and standard news copy.

But for the time being, I’m not particularly worried. AI-generated content is still a long way from building and nurturing long-term relationships with a customer base. AI still lacks creativity (it can’t create something out of nothing) and the capacity to stir emotion with a strong voice. And besides, who would be thrilled to learn that the content they read was generated by a machine? Not me, for sure.

As a content writer, I see this as an opportunity to highlight the unique value I can bring to businesses: content with heart and soul.

How You Can Write Content That AI Cannot Replicate


Personality: Be what the AI cannot be (for now): a person. Develop a strong sense of humor, hone your conversational tone, show some of your vulnerabilities or take a stance on an issue. Discuss with your client her core values and defend them with fervor. People who share these values with you will feel a strong connection to your content. Remember that people buy from people, not businesses.

Emotions: Tap into the reader’s fears, desires, hopes and anxieties. Show that you understand her and empathize with the range of emotions she feels while experiencing a problem and once she finds a solution. Doing this requires understanding customer psychology and using emotionally-charged words.

Life experience: This one is more fitting when writing about an issue you experienced first-hand. Telling a real-life story grabs attention and creates a connection between the writer and his readers. Just make sure there is an actionable takeaway for the reader. Expose past failures, share funny anecdotes and celebrate your victories, all in relation to the topic at hand. Be genuine while providing useful information. Content that combines sincerity and insight yields the most engagement.

In Conclusion

Content writers won’t be the first to lose their jobs, but that doesn’t mean they can rest on their laurels. I think they should strive to make their content harder to automate by creating a genuine bond with readers.

Machines may become better at reporting facts, but it’s still hard for them to fake human warmth. Go beyond reporting statistics and describing facts. Add your personal take and show empathy. Customers want to read content from someone who cares about them. Cultivate your creativity, sharpen your voice and your skills as a writer will remain stay on demand for the years to come.

Find our more about Khalid’ s story on our writers’ blog

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_divider color=”#7e8f7c” show_divider=”on” divider_style=”solid” divider_position=”top” hide_on_mobile=”off” /][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”17px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][/et_pb_column][/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”on” gutter_width=”2″ padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_padding=”50px|||” custom_padding_tablet=”30px|||” custom_padding_last_edited=”on|tablet” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][/et_pb_column][et_pb_column type=”1_2″][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”17px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Blog post main Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”FDF3E7″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” prev_background_color=”#000000″ next_background_color=”#c97824″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” background_color=”#c97824″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”780px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ fullwidth=”off” specialty=”off” parallax_1=”off” parallax_2=”off” parallax_3=”off” parallax_method_1=”off” parallax_method_2=”on” parallax_method_3=”on” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”FDF3E7″ global_module=”27319″][et_pb_row global_parent=”27319″ make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”780px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text global_parent=”27319″ background_layout=”dark” text_orientation=”center” text_font=”Cantata One||||” text_font_size=”36″ text_font_size_tablet=”26″ text_text_color=”#fdf3e7″ text_line_height=”1.4em” use_border_color=”off” border_style=”solid” custom_margin=”||70px|” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” module_alignment=”center”]

Want new articles before they get published?

[/et_pb_text][et_pb_signup admin_label=”Email Optin ‘graph text” global_parent=”27319″ provider=”mailchimp” mailchimp_list=”6d2efc3306″ aweber_list=”none” title=”Subscribe to our email list” button_text=”Sign Me Up!” use_background_color=”on” background_color=”#c97824″ background_layout=”dark” text_orientation=”left” use_focus_border_color=”off” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_button=”on” button_text_size=”20″ button_text_color=”#cc4315″ button_bg_color=”#fdf3e7″ button_border_color=”#cc4315″ button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%%” button_icon_color=”#fdf3e7″ button_icon_placement=”right” button_on_hover=”on” button_text_color_hover=”#fdf3e7″ button_bg_color_hover=”#cc4315″ button_letter_spacing_hover=”0″ disabled=”off”]

Yes, I want to learn more about content marketing! I want to incorporate the latest marketing strategies to improve my brand, reach a wider audience and sell more stuff!

[/et_pb_signup][/et_pb_column][/et_pb_row][/et_pb_section]