The Lip Sync Battle Challenge: Lessons All Content Creators Should Learn From These Videos
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Will you accept the lip sync battle challenge?
Instead of focusing on where the challenge began or where it will go next, take a moment to focus on the core concept.
One police precinct records a well-choreographed video that includes their entire department (and even the whole community in some videos) dancing and lip-syncing to a popular song. The video is shared online via social media and the precinct can keep the concept alive by issuing the same challenge to several other precincts throughout the country.
If you have been keeping up with social media feeds in recent weeks, then you likely have seen and shared quite a few of the challenges within your own social media pages and profiles.
As content creators, there are several key lessons that you can learn from the “lip sync battle challenge” trend that seems to still make waves online with even more precincts accepting the challenge and sharing their recorded contributions.
Creativity is Captivating
One of the biggest lessons taught by the “Lip Sync Battle Challenge” is that creativity captivates an audience’s attention. Have you tried to reach out to your target audience and grab their attention, but have not been able to think of an effective way to do so? Perhaps you are simply not looking at it through the perspective of creative imagination.
Long before the Lip Sync Battle Challenge started online, can you think of any other effective recruiting video used by police precincts and fire departments? Probably not! However, the creativity of these challenge videos (and viral videos in general) has changed the climate of consumer expectation and provided a new way to raise awareness, draw traffic and peak interest.
Keep It Loose, But Keep It Structured
There is a thin line that separates creativity from chaos. For every viral video that mastered the art of captivating creativity, there are probably five other viral videos that blurred the lines and offset that balance.
When creating captivating content that allows you to have a little fun with hopes of drawing a bigger crowd, make sure that you avoid getting too loose. Without structure, there is chaos and you cannot build a solid online presence or generate lasting, long-term traffic amid chaos and disorder. The key is to keep your approach loose yet structured.
Most of the viral videos that generated the most buzz for the lip sync battle challenge followed the same structured concept – popular chart-topping song from the past or present, one or two lead “singers” with choreography and community support in the background to add flavor and personality to the video. Many of the outlandish videos that tried to add a little too much “flavor” slipped through the digital cracks and were not clicked or shared anywhere near as much as the others.
You have structure with all other aspects of your online presence – including your social media posts, blogs and even your email correspondence with clients, customers and vendors. Your content should also have signs of consistency and structure regardless of how much “flavor” you decide to add into your “recipe.”
Fun is Fine, but a Message is Memorable
When you think of the lip sync battle challenges overall, you more than likely think of a few funny songs or hilarious dance moves featured within some of them. However, in most cases, the imprint that the videos left in your mind will fade just as quickly as they appeared as soon as you find another viral video to replace it.
It is almost as if the typical mind of an online consumer has become a library filled with viral videos, infographics and memes. In most cases, most of those videos get shuffled into a mental file cabinet and only pulled out again during “Have You Seen…?” or “Do You Remember When…?” conversations. However, what about the ones that stick? What is different about those elite videos that allow them to stand among all the others?
In most cases, it must do more with the message relayed than the delivery of the message.
For instance, not very many people who were alive during the 1980s and 1990s can look at a video of an egg being cracked over a frying pan without thinking about living a drug-free lifestyle. Why is that?
During that time, the voiceover narration “This is Your Brain. This is Your Brain on Drugs. Any Questions?” was engraved into the minds of TV viewers. The visual was just an egg being cracked and the yolk landing in a hot frying pan. It was simple and short, but profound and memorable.
The same type of artistic simplicity has been noticed in quite a few viral videos as well – especially the most memorable ones.
Have You Seen the Video from Pickens County?
For example, once you have seen the lip sync battle challenge video from the Pickens County Georgia Sheriff’s Department, chances are you will never forget it. The video starts off like most with a group of uniformed police officers dancing and singing to the 90s Tag Team hit “Whoomp! (There It Is)”. Nearly one minute into the five-minute, though, a gentleman in the video calls them out – stating that they should strive to “think outside the box” since they are striving to “make a difference.”
The rest of that video features a captivating yet artistic video presentation that depicts the sheriff’s department coming to aid of a family involved in a violent domestic dispute. The beaten mother, the scared daughter and the officers all lip sync the lyrics of the popular David Guetta song “Titanium” featuring Sia and concludes with a PSA of sorts that issues the “challenge” of speaking out and speaking up for those in distress.
Search for the Opportunity, Take Advantage of Timing
If you follow the trending topics and hashtags on social media, you will quickly notice that new viral trends and challenges seem to emerge each week. From the Lip Sync Battle and Baby Shark Dance Challenges to the Kiki and Level Up Dance Challenges, it does not take very much to join the massive crowd of online videos surfacing online in response to these hashtags.
However, if you want your content to stand out instead of just blending in, you must pay close attention to the simple strategy used to breathe life into the most popular samples of viral content.
Remember that creativity is captivating, but without structure can lead to chaos. You want your video to be engaging and even entertaining, but you also want it to create a lasting memory within the minds of your audience members. The opportunities are always there within the digital age to make a mark with your content. The only question that remains is, “What type of mark will you make with yours?”
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