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The Online Writing Best Practice Guide for 2016 and Beyond
Why Should You Actually Strive to Become a Better Online Writer?
You may be wondering: why is this mission considered so important? In a nutshell, a good thought that could lead to the development of a million-dollar idea will never get lifted off the ground without a context provided by a well-written story. Furthermore, poor writing can and will eventually affect your brand, making your readers question your reputation, expertise and the quality of your products or services. Fortunately, you could avoid this dreaded worst-case scenario by simply applying the 3 following foolproof online writing tips that will turn your writing into a more solid bridge between you and your audiences.
Know Your Niche and Audience. Naturally, you should start analyzing the profile of your readers. Who may be interested in what you have to say? Why do they read your blog or land on your company website? By decoding their intentions, you could figure out what type of content they crave for and deliver accordingly. What topics would raise their enthusiasm? The good news is that finding the most accurate answers to all these questions isn’t as difficult as it may seem, especially these days, when you have access to a wide range of tools designed to help you get inside your online readers’ heads. For instance, Crazy Egg is a great tool enabling you to determine how readers interact with the web content that you’ve created and distributed, and find out why some of them bounce off your page without responding to your calls to action.
Create and Follow the Templates That Work for You. Once you feel ready to put pen to paper, create a basic template that you could follow to give your online writing focus and direction. This will also help you create a signature, recognizable style that will individualize your brand and cultivate reader loyalty. Ideally, your template should be based on guidelines meant to give you the chance to optimize your texts for both search engines and human eyes. For instance, you should make sure that each sentence conveys an idea, fact or message worth reading. Each piece should be accompanied by a magnetic, clear and compelling headline written in a creative manner. While online writers are free to elaborate and refine the writing style that work best for them, content based on the golden three subheads-two links-one graphical element is a standard, tried and true recipe for success.
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Photograph by iprostocks via iStock
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Write with the Best SEO Practices in Mind
Ideally, you should keep your online writing short, simple and sweet. Keep in mind that online readers have a very short attention span. As a matter of fact, when reading online, our brains are programmed to skip around and look for immediate rewards. By clicking on different links, we expect to gain access to a plethora of quality images and relevant, high-quality content in a matter of seconds. Under these circumstances, first-hand online writing should be reader-oriented and highly visual. Long paragraphs are a major turn off for online readers; this is why content creators should boost the appeal and effectiveness of their online writing by using the most suitable organizing tactics, such as bulleted lists and visual cues, including infographics and charts, which ensure a more efficient visualization and assimilation of the ideas that you’ve shared with your audience.
Also, factor in that good SEO is just as important as an optimal layout that manages to keep your readers on your page. In 2016, original writing with real substance is still a mighty king; mobile-friendliness becomes an even hotter trend, and multimedia content incorporating presentations, videos or graphics can support one’s competitive edge and contribute to improved search engine ranking.
These days, when popular technologies and tools such as Snapchat and Periscope, change the way in which we introduce ourselves and interact with the rest of the world, it is vital to implement a series of Google-friendly trending SEO tactics, dust off your writing skills, and use a complete set of online writing tools to take your content a step up.
Annie has 18 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
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