Updated: Jan 31
Content marketing and branding must go hand in hand. Without perfect alignment, your content will not speak to your customers, and they will not become loyal to your brand. In an economy where the bitterest fight is for the consumer’s attention, branding is the key to success.
How Well Does Your Content Reflect Your Branding?
Do you recognize your brand voice in your blog posts, white papers and social media posts? More importantly, do your customers recognize it? Your content is your connection to your audience. As the saying goes: “out of sight, out of mind”. Thus, if your prospects and clients do not recognize your brand in your content, the relationship becomes distant, and then it disappears.
This is why you need to consider a long-term content strategy that nurtures your leads, converts them to customers and maintains their loyalty over the years. This is what we do at Iris Writing International.
Why Should You Entrust Your Branding to Us?
Do you think hiring an agency to create your content is expensive? Before you answer yes or no, consider the following:
1. Can You Hire a Team of Talented and Hard-Working Content Writers?
Can you attract top talents and recognize their strengths, their experience and the specific expertise in a specific field or local culture? This means having a significant budget for salaries and other benefits to incentivize them. Or do you believe you can hire international freelancers who work on a budget? That option is cheaper, but fraught with dangers, such as: low quality, plagiarism or inconsistent brand voice.
2. Can You Manage Your Workload and Supervise Your Content Creation Team?
Without an experienced editor overseeing the content creation team, you, the manager, become the go to person whenever your writers need clarifications, approvals for a topic or have any other specific issue. Besides not having the time, your specialty and know-how are in a different field.
3. Can You Make Sure that Your Content Is Properly Researched?
Once a reader notices an inconsistency, wrong number or erroneous quotation in any of your article, they will stop trusting your brand. It does not take a lot for a consumer to lose faith in a brand. Thus, you must double check every content piece to make sure that it is properly researched.
As you can see, there is a lot of work behind the scenes of every blog post you read online. And the reason for their professional tone of voice, in tone with the brand image, is that a professional writer researched, created and edited it.