You probably have a lot of creative information that you have written. Perhaps you wrote it a few weeks, months, or even years ago. You published your blog content and shared your visual content. Still, for whatever reason, your blog pieces did not gain the traction you expected. Your content strategy failed somewhere along the way. Your target audience did not connect, or you were simply ignored on social media. In a nutshell, your content marketing efforts are not being seen.
It's time to tackle this issue and find ways to make your content more visible.
Do you just let all those blog pieces languish in the archives while you crank out a ton of new content? Or do you make it something extraordinary?
Repurposing content entails taking your existing excellent content and blog entries and offering them to an entirely new target audience on a different platform.
Consider the ability to convert blog articles into actionable podcasts or PDF files into engaging slideshow presentations. Consider being able to create material that is both new and fantastic from what you already have.
What effect would that have on your bottom line?
It is achievable if you decide to repurpose blog posts and material as part of your content marketing strategy. Choosing to repurpose material simply takes existing information. It adjusts it for different learning styles, resulting in a new blog post.
Why Rehashing your Content Makes Sense
Repurposing your content creates extra umph for your marketing plan. It propels your content strategy considerably further than you could on your own. It assists you in establishing a number of fans that you may not have known existed outside of your target demographic. And it does it without requiring much work from you.
Why Is it Important to Consider how People Learn First
Let's consider one of our first lessons from childhood: the porch is high, and we will get hurt if we jump.
● If you are a visual learner, you may have noticed the big empty gap from your porch to the ground and trusted your parent. Or maybe you watched someone jump and break a bone reaction, and that was enough to keep you from jumping!
● If you're primarily an auditory (hearing) learner, you heard your parents say the porch is high and that they need to keep an eye on you, trusted them, and didn't even attempt to look over it.
● If you are a kinesthetic (touch/experience) learner, you likely jumped, got hurt, and learned not to do it again.
You may already know of your learning style, but you may be surprised to hear that you employ a blend of learning techniques. Driving takes more hands-on instruction than, say, learning a foreign language. There is no better or worse way than another.
So, now that you've identified the numerous methods people learn, how do you engage them in your content marketing strategy?
How to Decide What Needs Rehashing?
Find your most popular content.
The content that has gotten the most attention from your audience. Because it was so successful, it's clear that you hit a nerve with them or managed to genuinely connect with them with that particular post/video/blog. This is the type of content you should think about repurposing so that it can reach more people.
How can you tell if the content was well-received?
To begin, assuming your material is on your website, you may look at your website metrics. Most of us use Google Analytics, although we are sure there are more tools/apps available. If you don't utilize any analytics tools, we strongly advise you to do so — Google Analytics is entirely free.
You may locate the material on your site that had the most hits and individuals who remained long enough to consume it using your analytics. This popular content could be repurposed.
Examine your social media analytics next. By looking at your social media statistics, you may gain a lot of information about the content that your audience enjoys the most. If you have a podcast, don't forget to check the stats supplied by your podcast host to identify your most popular episodes.
Find out what your audience whats to learn more about.
Is there anything in particular that your audience plainly wants to learn about/discuss? Do you already have content on those topics that you might repurpose?
You can find out by practicing the art of good old-fashioned conversation! If you operate a company where you often connect with your clients and target audience, consider what they are asking you the most about. Do you be asked the same questions over and over? Have you created content, shot a video, or recorded a podcast to answer the topics that people keep asking?
Interact with your audience and ask them what they want to learn from you more. Again, in person or on social media, conduct a poll — Facebook and Instagram are excellent platforms for polls. Alternatively, send an email to your email subscribers and ask them. You could even do a survey and invite your social media followers/subscribers to fill it out.
You will be able to find a long list of topics about which people wish to learn more. Then, go through your material and see where you've already written about those topics. This is the type of stuff you want to put on your "must repurpose" list!
When you've determined which of your most popular content is. The next question you should consider is if the information is timeless.
Is it as relevant today as it was the day I wrote it? Is it in great need of a makeover? Or was it entirely connected to a specific point in time and hence unsuitable for repurposing (for example, that 5,000-word blog article on your predictions for the US elections!).
It's a good idea to try to repurpose your popular, ageless, cornerstone content. If it's one of your great pieces of material, it's probably loaded with repurposing gold.
Is it possible for your content to be broken down into stand-alone points/thoughts?
This has the potential to make content reuse a breeze. Some sorts of information are structured in such a way that each notion or point stands alone.
One blog post, for example, could be divided into 10 mini-blog entries. Alternatively, a twenty-minute video may be divided into 5 smaller videos. List-type information, such as "10 ways to do something," "10 reasons why," and so on, is excellent for reuse. They create fantastic infographics, SlideShare presentations, influential movies, a fantastic suite of social media images, and so forth.
Lastly, you can even pick content that did not do well or is no longer relevant and update statistics or other information to make it relevant again.
Ideas on How to Rehash Your Existing Content
Any of the following content pieces can be turned into any of the other ideas on this list:
● Blogs and Articles
● Social Media posts
● Content for Quora and other platforms
● Email series
Iris Writing International is here to help you start the repurposing process for you. Contact us for more information.