Are you looking for ways to bring new life into your content marketing strategies in 2023? As content creators, it can be challenging to consistently develop new and engaging content that resonates with your audience. But the solution is simpler than you think. By repurposing your content, you can expand your reach, save time, and drive more traffic to your website or social media channels.
In this article, we’ll explore the benefits of repurposing content and give you five practical tips to help you transform your existing content into fresh, relevant pieces.
Benefits of Repurposing Content
Repurposing content is a cost-effective way to maximize value. Content in 2023 is the number one way to get brand exposure, but it can be expensive and time-consuming to continually create new content from scratch. By adapting your existing content to different formats and platforms, you can engage new followers and expand your reach.
5 Content Marketing Tips for Repurposing Your Content
1. Utilize Visual Representation
Visually appealing materials like videos, pictures, and infographics get people’s attention. If you can split up long blog posts into an infographic, your reach can increase significantly. Social media platforms like Instagram and Pinterest allow content creators to share images to gain the attention of their target audience. If you’re a content marketing agency with a design team, having them summarize blog posts into graphics can be a great way to get new eyes on your content.
2. Create Video Content
Videos are a powerful way to drive new traffic and bring your content to life. Since they’re easy to consume and share, they’re likely to get more exposure than a blog post. Here are some tips for creating video content:
· Keep them short and straight to the point
· Use visuals and graphics
· Optimize for SEO by using keyword phrases in your videos
3. Create Spin Off Content
Television shows are famous for using this strategy to gain viewers. Content in 2023 is similar. Here’s why: People have short attention spans for things that don’t keep them entertained. The only way to keep people entertained and engaged in your marketing strategy is to give them something new.
All you need to do is take a single idea from an old blog post. If you have a post, for example, that is titled “The Biggest Challenges Content Marketers Face in 2022,” you need to update it. You could rewrite it as “The Challenges of Content Creation in 2023” or you could write a spin-off article that discusses “Human vs. AI Content” or “Why Human-Written Content is Best.”
4. Republish On a Different Platform
Social media changes constantly and so should your content marketing strategy. Blog posts that are published on a website can be shared on different sites and social platforms to gain exposure. The lifetime of a social media post is very short and old content gains new followers all the time simply by being re-posted or posted in a different place.
5. Use Quora
With hundreds of thousands of topics, questions, and answers, Quora is an underutilized content marketing goldmine. All you have to do is search for questions your articles can answer, then post the articles as answers and link to your website.
Our Two Cents
Repurposing your content is a powerful way to gain exposure, save time, and get more traffic to your posts. And you would not have to break the bank to accomplish this. Look for a professional agency that can provide an editor’s or rewriting specialist’s help, and very soon, your old posts will flourish as new, vibrant, content pieces that can bring in more traffic and value to your customers.